Workshop Outline

In this workshop, participants will be introduced to Design Thinking and brought through key activities in defining a problem, a critical step in the process. The intent is for participants to walk away with an understanding of the process to further validate the initial problem statement in order to develop and deliver effective solutions.

Activities

Introduction To Design Thinking

Participants will be guided through what design thinking is and what it entails.

Real-life stories will be used to illustrate the power of design thinking and the potential outcomes it can bring to any organisation.

In this workshop, we will especially focus on the first half of the design thinking process in framing the right problems to solve for.

Problem-Solution Hypothesis

In today’s world where start-ups proliferate, 90% of them tend to fail within the first three years, not because of a lack of originality, but because a problem to solve for was identified incorrectly. This meant that the solutions that were presented were irrelevant to their customers.

In this part of the workshop, participants will first craft a hypothesis on the problem they have on hand to solve.

Participants will then be led through a series of activities later in the workshop to uncover how they might validate this problem statement with real customers.

Personas

Personas are widely used in multiple industries as a basis to ensure that the products or services created serve the right needs of the target customer.

Participants will be guided through a process to put together a portrait of who their customers are and what are their needs.

The Interviewing Process

Now that participants have a problem statement and a starting persona, participants will be taken through the art of interviewing and how to draw answers from participants through practice and by understanding the various methods available.

Participants will also learn to form a topic guide which they can use when interviewing real customers.

Design Thinking Workshop

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