Who should attend this workshop?

Artists, crafters, and creative entrepreneurs aiming to establish or grow their online businesses.

Do I need prior experience in digital marketing?

No, this workshop is designed for beginners and will cover foundational concepts.

What materials are provided?

Participants will receive a workbook, access to digital resources, and a Course Completion Certificate.

Will I have access to the course content after the workshop?

Yes, attendees will get slides of the sessions and supplementary materials.

Can I bring samples of my work?

Absolutely! Participants are encouraged to bring samples for feedback and discussion.

Yes, a light lunch and refreshments will be provided.

Will there be networking opportunities?

Yes, the workshop includes dedicated networking sessions to connect with fellow creatives.

Are group discounts available?

Yes, discounts are available for groups for 3 or more participants and for 10 or more participants.

Is this workshop suitable for all types of crafts?

Yes, the strategies discussed are applicable to various crafts, including visual arts, textiles, jewelry, and more.

Multiple dates

Digital Business for Artists & Crafters – 1 Day Workshop in Taos, NM

By Mangates

Empower artists and crafters with digital tools and strategies to launch and grow their online businesses.

Location

Regus - Taos, NM

Regus office space Ph No +1 469 666 9332 Taos, NM 87571

Agenda

Module 1: Introduction to the Digital Marketplace

• Understanding the evolution of online commerce for creatives • Identifying key digital platforms for artists and crafters • Assessing the benefits and challenges of selling online • Icebreaker Acti...

Module 2: Market Research for Creatives

• Techniques to identify target audiences and niches • Analyzing competitors and market trends • Tools for gathering customer feedback and insights • Hands-on Exercise

Module 3: Building Your Online Presence

• Setting up professional profiles on platforms like Etsy, Shopify, and Instagram • Crafting compelling product descriptions and visuals • Understanding SEO and its impact on visibility • Simulation

Module 4: Digital Marketing Strategies

• Basics of social media marketing for creatives • Email marketing and building a subscriber list • Collaborations and influencer partnerships • Role-Play

Module 5: E-Commerce Tools and Platforms

• Overview of e-commerce platforms suitable for artists and crafters • Integrating payment gateways and managing transactions • Inventory management and order fulfillment basics • Quiz

Module 6: Branding and Storytelling

• Developing a unique brand identity • The power of storytelling in marketing • Visual branding elements: logos, color schemes, and typography • Case Study

Module 7: Legal and Financial Considerations

• Understanding copyrights and intellectual property rights • Basics of pricing your work and managing finances • Sales tax and business registration essentials • Discussion

Module 8: Creating an Action Plan

• Setting short-term and long-term business goals • Identifying resources and support networks • Developing a 30-day action plan for digital launch • Action Plan Review

Good to know

Highlights

ages 18+
In person
Paid parking

Refund Policy

Refunds up to 7 days before event

About this event

Business • Other

Duration: 1 Full Day (9:00 AM – 5:00 PM)

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs / Training Hours

Certification: Course Completion Certificate

Refreshments: Lunch, beverages, and light snacks provided

Course Overview

This immersive workshop is designed for artists, crafters, and creative entrepreneurs in Taos, NM, aiming to transition into the digital marketplace. Participants will explore market research techniques, digital platform strategies, and tools to effectively promote and sell their creations online. By the end of the day, attendees will have a clear roadmap to establish and grow their digital presence, ensuring their unique crafts reach a global audience.

Learning Objectives

By the end of this workshop, you will:

Understand the dynamics of the digital marketplace for creatives
Conduct effective market research to identify opportunities
Build and optimize their online presence on various platforms
Implement digital marketing strategies to promote their work
Utilize e-commerce tools to manage sales and transactions
Develop a strong brand identity and narrative
Navigate legal and financial aspects of online selling
Create a personalized action plan to launch their digital business

Target Audience

Artists and crafters seeking to expand into online sales
Heritage workers and creative entrepreneurs
Individuals interested in transforming their creative passion into a sustainable business
Small business owners looking to enhance their digital presence

Why Choose This Course?
Taos, with its rich artistic heritage and vibrant creative community, offers the perfect backdrop for this transformative workshop. Participants will gain practical skills and insights to navigate the digital landscape, ensuring their unique creations reach a broader audience. The course emphasizes hands-on learning, real-world applications, and personalized guidance, making it an invaluable opportunity for creatives looking to thrive in the digital age.

Bring your team and save

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Would you like to bring this experience directly to your team?

In-house delivery is available, saving travel costs and providing tailored strategies that address your organization’s specific creative and digital needs right away.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com

Organized by

Mangates

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