Digital Marketing Masterclass (June 2017)

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Lion Industrial Building

Block D, 16 Arumugam Road, 409961

Singapore, Singapore 409961

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  • Do you want to know how British Airways used SOSTAC Modeling to win 14 awards in 2016?

  • Do you want to know the secret behind ALS Association's 440 million views Ice Bucket Challenge that generated over US$115 million income through social media alone?

  • Do you want to learn how SgCarMart generates over 3 million visitors per month through SEO?

If you answered YES to any of these questions, join us at our Digital Marketing Masterclass as we answer all these questions & show you exactly how to plan strategically to make the most of your digital marketing campaigns--regardless of the platform.

This 2 day Digital Marketing Masterclass is suitable for Manager & above personnel who wish to have an overview of Digital Marketing within their organization. The course will cover fundamentals of this discipline, social media & SEO, the 3 biggest components of any digital strategy.

Learning Outcomes

By the end of this course, participants will be able to:

i. Understand the strengths, weaknesses and limitations of digital marketing & its sales funnels
ii. Comprehensively understand social media, in terms of policy, engagement, management & monitoring
iii. Appreciate SEO & be able to formulate a long term & sustainable digital marketing strategy
iv. Integrate multiple channels to formulate a comprehensive and efficient digital marketing strategy

Curriculum Overview

1. Digital Marketing Fundamentals

- Customer Lifecycle
- Sales & Marketing Funnel Design
- Leaks in Traditional Marketing Funnels
- Tools & Techniques to bridge gaps
- Social Media Integration Techniques (Monitoring/Listening, Engagement, Policy & Management)
- Social Branding - How Do They View Me?

2. Digital Marketing Strategic Planning

- Conducting a Situational Analysis (Where are you now?)
- Charting Objectives
- Defining Strategy based on existing toolset & resources
- Refining Tactics & venturing into new spaces
- Defining Actionable steps to achieve goals
- Setting up systems to measure & report on key KPIs
- The 90 Day Plan: Tactical Planning

3. Search Engine Optimization

How Search Engines Operate
- How People Interact with Search Engines
- Why SEM is necessary
- The Basics of Search Engine Friendly Design & Development
- Keyword Research
- How Usability, Experience & Content Affect Rankings
- Growing Popularity & Links
- Search Engine Tools & Services
- Myths & Misconceptions About Search Engines
- Measuring & Tracking Success

Trainer Profiles

Joel Fu
Strategy Director of sgCarMart.com and Founder of sgCarMart Connect. sgCarMart is Singapore No.1 automotive website generating 3 million sessions each month. It was acquired by SPH for $60M. Joel started his career in General Electric as one of the 11 selected in South East Asia for its FMP Leadership Program. Consulted for clients including SingTel, Mindef, SMU, NUS, NHB and others . He is also the digital advisor to DMAS (Direct Marketing Association Singapore) ,a mentor at Angel Gates Advisory, Founder Institute, Young Entrepreneurs Association and a Judge of the 8th Annual Davey Awards.

Eugene Sim
Principal Consultant for clients including Philips Electronics), Public Service Commission (PSC), Prime Minister’s Office (PMO), National Environment Agency (NEA), MINDEF, and many others. He has spoken on various topics on digital marketing including admissions marketing for PEIs, alumni relations for IHLs, platform marketing for the publishing and automotive industry. Eugene is a certified Professional Internet Marketer (PIM) and a Google certified Adwords and Analytics Professional.


i. LIFETIME Access to Conversion Hub's Digital Resource Vault, featuring over 40 E-learning courses, 500+ Videos, Proprietary SEO Databases & PR Distribution Lists (worth US$2576)
ii. Certificate of Completion by Conversion Hub Marketing – a SPH Associate Company

Fees & Funding

Regular Price: S$2499
Early Bird Price: S$1699


The trainers offered key insights which would probably require expensive failures or weeks of online research to learn. I loved the tools and resources recommended, things which only 'insiders' used or knew.
Cindy Anatasia, Partnership Manager, SecretLab

I never knew how much thought had to go into a Digital Strategy. Now I realize that we have been just following trends without having a clear direction. Thank you Conversion Hub for opening my eyes to see the bigger picture!
Chua Yong, Founder, Sharistry

The guys at Conversion Hub came prepared with tons of case studies & industry experience that put my existing problems into perspective & allowed me to look ahead to 2017 with more confidence.
Calvin Fong, Wine Importer & Retailer

Developed with SPH & other partners

Our past clients include NUS, Mindef, PMO etc


1. Where can I contact you for any questions?
Drop us an email, training@conversion-hub.com

2. How do I get to the venue & where can I park?
The venue is Lion Industrial Building, Block D, 16 Arumugam Road, 409961. (3m Walk from MacPherson MRT Station). Parking is available at the venue.

3. Are refreshments provided?

We provide 2 tea breaks per day.

4. Will my venue change?
Depending on the number of sign ups, the venue might change. Under such circumstances, we will provide at least 1 week advance notice by Email & SMS.

5. Are tickets refundable or transferrable?
Yes, tickets are transferrable (you can change the date with minimum 2 days notice, any shorter period will be considered on a case-by-case basis). Tickets are fully refundable if a refund request is made at least 2 weeks prior to the start date. There is a one year expiry for the period for transfer.

6. Do I need to print my ticket for the event?
You can either print your ticket or show it on your mobile device. We only need the QR code or proof of identification to check you into our system.

7. Is there a minimum class size to proceed?
Yes, we require at least 6 participants to proceed. In the event there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than one week before the event.

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Lion Industrial Building

Block D, 16 Arumugam Road, 409961

Singapore, Singapore 409961

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