Sales Ended

Digital Marketing Strategy & Google Analytics for Beginners (SkillsFuture C...

Event Information

Share this event

Date and Time



6 Raffles Quay


Singapore, 048580


View Map

Refund Policy

Refund Policy

No Refunds

Event description


Digital Marketing Strategy and Google Analytics Course
10am to 6pm, Max. 8 pax.
Course is SkillsFuture Credit Eligible.

After I have integrated Google Analytics, what are the things I should look out for?
How can Google Analytics help grow my business?
How can I create goals in Google Analytics and why are goals important?

Course Outline:

1. Translate digital marketing to business

  • Define digital marketing
  • What is its role in a digital sales framework
  • Overview of the digital marketing process

2. Derive KPIs and metrics, understand customers and the market

  • Overview of common metrics
  • Determine a KPI from metrics
  • Your company, customers, and the landscape

3. Develop a strategic digital marketing plan

  • Understand framework for action plans development
  • Overview of different digital channels and touchpoints
  • Develop action plans from the integrated elements

4. Setup and implement Google Analytics and campaign tracking

  • Setup Google Analytics tracking code
  • Create goals to understand effectiveness
  • Implement campaign tracking

5. Explore Google Analytics reports

  • Highlight important reports to note
  • Features within Google Analytics

6. Evaluate and apply continuous optimization process

  • Introduction to continuous optimization process
  • Different type of testing methods

7. Consultation and/or Question & Answer with Trainer

SkillsFuture Course Code: CRS-N-0045617
Course Fee: $450.00

This course is SkillsFuture Credit Eligible.

Who can apply for SkillsFuture Credits? - Singaporeans 25 years old and above.
No cash required if you have sufficient SkillsFuture Credits.

Email us at and we will send you payment instructions on how you can pay us directly with your SkillsFuture Credits.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:
5. Home Address:

P.S. For company sponsored employees, companies get to claim $2/hour from SkillsConnect's Absentee Pay Roll.

The course fee on EventBrite costs more due to EventBrite and PayPal fees.

Trainer Profile

Zhong Li is the Managing Director at Finty, an online financial marketplace. He has an extensive digital and marketing experience of over a decade across dotcom, technology, and finance industries.

Prior to Finty, Zhong Li was the Vice President of eBusiness at OCBC Bank, heading up digital sales and performance management. He was also the Digital Marketing Lead at Yahoo! SEA where he handled the digital strategies, campaigns and programs.

As part of his interest in the internet space, he also speaks at conferences, and advises startups on digital marketing and eCommerce. He holds a bachelor’s degree in Marketing and a MBA from the University of Adelaide.

Zhong Li specializes in web and digital analytics. He strongly believes that data analytics is the heart in connecting to all digital marketing and advertising initiatives. Marketing will evolve to be more data driven and digital web analytics will be the key to a long term digital marketing strategy and digital success.

Passionate about training other marketers, entrepreneurs and businesses in his domain expertise, Zhong Li conducts training and consultancy projects with Sky Digital Agency.


1. Who can i contact should i have questions?
You may e-mail us at

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the workshop.

In the event that there are insufficient participants, we reserve the right to reschedule the class. Under such circumstances, we will inform you no later than 3 working days before the event.

3. Where is the venue of the workshop?

6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i".
The building is called 6 Raffles Quay, and is 3 mins walk from the MRT.
Our office is also 3 min walk from Downtown Line exit A.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at on your requirements, and we will be in touch with you within 2 working days.

Share with friends

Date and Time


6 Raffles Quay


Singapore, 048580


View Map

Refund Policy

No Refunds

Save This Event

Event Saved