What is this about?

- Creating a brand bible and style guide

- Digital marketing for stronger online presence

A strong, consistent brand, built over time, is the best guarantee of future earnings. This course is meant to get you started with branding. How does a young company start thinking like a brand? And how can you make sure your brand is recognisable and consistent, over time?

We will help you get started with branding, through the following topics:

- Your Purpose Defined: WHY, HOW, WHAT

- Definition of Target Audience

- Your Brand positioning

- Identification of Brand Personality and Visual Direction

Who is this for?

- Your business does not have consistent branding

- You have trouble coming up with a brand identity

- You have identified your target audience

- You have problems building a plan for all your online efforts

- Marketing activities are often done in the last minute

If you check all the points above, then this workshop is for you!

About the Speakers:

Rigmor is co-founder and marketing strategist at Lime Agency. With over 22 years of experience in marketing, consulting and business management, she has built marketing strategies and brands for over 70 social enterprises and start-ups over the past 5 years. She has worked with global brands represented on all continents of the world.

Hui Ting is a graphic designer with 9 years of experience. She directed the look and feel of branding, marketing and design projects for over 130 brands for the past 5 years at Lime Agency. She has won awards at the Singapore Packaging Star Awards (first prize) and Crowbar Awards (bronze).