Discover Marketing Psychology: 1 Day Training in Chicago, IL

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

For more information on Venue address, reach out to "info@mangates.com"

About This Course

• Duration: 1 Full Day (8 Hours)
• Delivery Mode: Classroom (In-Person)
• Language: English
• Credits: 8 PDUs / Training Hours
• Certification: Course Completion Certificate
• Refreshments: Lunch, snacks, and beverages provided

Course Overview

This 1 Day training explores the psychology behind consumer decisions and teaches you how to ethically influence buyer behavior using cognitive biases, emotional triggers, persuasion principles, and behavioral segmentation. You will learn how customers think, what motivates their choices, and how to position your marketing messages for maximum impact. The course blends scientific frameworks, real consumer insights, behavior mapping, and practical techniques marketers and sales professionals can apply immediately to improve communication, conversions, and customer engagement.

Learning Objectives

By the end of this course, you will be able to:

• Understand how customers think, feel, and make decisions.
• Use emotional triggers to create persuasive marketing messages.
• Apply cognitive biases ethically to influence buying behavior.
• Build accurate customer segments and personas.
• Map consumer behavior to improve marketing and sales strategies.
• Strengthen communication that drives engagement and conversions.
• Apply psychology-based techniques to real marketing campaigns.

Target Audience

• Marketers
• Sales teams
• Brand strategists
• Copywriters
• Business owners
• Customer experience professionals
• Anyone looking to understand and influence consumer behavior

Why Choose This Course?

This course integrates marketing psychology, behavioral science, and real-world marketing techniques into a powerful 1-day workshop. The trainer brings expertise in consumer behavior, persuasion psychology, and customer experience design, enabling a deep yet practical learning experience. You gain actionable insights, behavioral frameworks, and psychological triggers you can apply instantly to elevate your marketing impact.

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Our Royalty Referral Program

Know a team or professional who could benefit from our workshops? Refer them and earn attractive royalties for every successful registration.

For royalty-related queries, contact orders@mangates.com

Want to train your entire team?
We offer customized in-house sessions tailored to your industry, customer type, and marketing challenges. The content can be adapted to match your branding, messaging goals, and product segments. This ensures your team learns psychology-driven techniques aligned with actual business needs, improving both alignment and marketing effectiveness.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com