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Don’t add to the noise: How to engage your APAC customers meaningfully

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Explore working examples of how real-time communications impact cross-team efficiency, project expenses and latency with industry leaders.

About this event

Since 2021, the APAC region has hosted the largest number of internet users globally, and projections point to users’ daily screen time reaching even higher averages by the end of year.

Unfortunately, more hours online don’t guarantee a more engaged audience.

Try testing the theory yourself - did you finish reading the last promotional email you received before you closed it? When you messaged a restaurant on Facebook asking for their opening hours, did you wait for their response before you closed the app? And did you eventually return to that chat when they responded hours later?

If the answer is no, the challenge is clear.

Customers today value 24/7 customer support, next-day deliveries, on-demand rides, and nothing short of superb, fuss-free experiences from any business. Businesses need to adopt customer-centric approaches for engaging APAC audiences, to ensure their communications don’t get lost in the noise. We will explore working examples of how real-time communications impact cross-team efficiency, project expenses and latency. And ultimately, how all of these come together to influence customer satisfaction.

Key Webinar Takeaways:

  • How to overcome common customer challenges (more well-informed, impatient, and less loyal to a brand) and expectations in APAC
  • What real-time communication touchpoints should be prioritised within the customer journey
  • Strategies for scaling, without losing touch of customers’ ever-evolving needs
  • Adopting transformative technologies to succeed in APAC’s hyper-digital environment
  • How to make customer experience your brand differentiator

Moderator:

Cindy Deng, Managing Director, APAC, App Annie

Panelists:

Melvin Maahen, Product Specialist, 8x8

Mai Luong, Head of Strategic Planning, Adtima (Zalo)

Ramu Arivuvel, Group CTO, Tonik Bank

Who should attend:

  • Marketing Leads
  • Product Leads
  • Customer Experience Leads

RSVP for your seat today!

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Organiser Tech in Asia

Organiser of Don’t add to the noise: How to engage your APAC customers meaningfully

Tech in Asia (YC W15) is the go-to online platform for Asia’s tech community, with annual conferences in Singapore, and Jakarta. Right here is where you can keep abreast of Asia’s tech industry, share your thoughts alongside ours, and connect with startups and investors alike.

With an ever-growing team of close to 100 based all across Asia and the US, spanning editorial, events and database functions, we are fully dedicated to bringing Asia’s tech ecosystem closer together.

Apart from producing and delivering quality editorial content, we connect brands with early adopters via Studios, our advertising agency unit. We organize tech conferences and events across Asia, and we operate the region’s go-to startup and technology jobs marketplace.

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