E-commerce Playbook for Fashion Brands: From D2C to Omnichannel Excellence

In this seminar, we’ll focus on practical, data-driven strategies to drive Ecommerce revenue growth for fashion brands. You’ll learn a structured framework for growing D2C Ecommerce, including actionable tactics for digital marketing, conversion rate optimization, and using analytics to boost ROI. We’ll also dive into how to successfully launch and expand on Ecommerce marketplaces, reaching a broader audience. Additionally, we'll cover effective ways to bridge the gap between online and offline by driving traffic from digital channels to physical stores. Leave with clear insights and tools to grow your Ecommerce presence and increase your brand’s impact.

Key Takeaways

• Growth framework for D2C e-commerce revenues (covers digital marketing and conversion rate optimisation, analytics to drive ROI)
• Launching and growing on e-commerce marketplaces
• Driving traffic from online channels to physical stores

About the Speaker

Kaushal Bhalotia is a seasoned business leader with over 15 years of experience driving sustainable growth across APAC, MENA, and India. He has a proven track record of building digital category leaders in diverse sectors, including Lenskart, Zalora, Viu, and 123Greetings. Specializing in marketing, product management, and leadership, Kaushal excels at building high-performance teams that deliver exceptional results, scaling businesses to over $250 million in revenue. He co-founded MakeIt Sg, a company focused on solving inefficiencies in the lifestyle goods supply chain in the Indo-Pacific region, leveraging cutting-edge technology to capitalize on changing trade dynamics. Kaushal holds an MBA from the Indian School of Business.