Effective Online Book Marketing for Authors by Fredrik Haren

Effective Online Book Marketing for Authors by Fredrik Haren

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Date and time


Online event

Marketing your book to the #1 Spot

About this event

What are the platforms and avenues an author can leverage online to promote their book?

In this talk, Fredrik will share the different ways of to effectively market your book. With his experience of being in a #1 spot upon the debut of his first fiction novel on Amazon SG’s listing, learn the importance of engaging and communicating with the audience in the virtual world that will boost the exposure of the author and the book itself.

Some key takeaways include:

  1. Building a foundation pre-publication – creating the hype
  2. Understanding the market and right target audience
  3. Creating brand and awareness of book and author
  4. Promotion tactics that will increase sales
  5. The different digital platforms to market on
  6. Seeking other opportunities – collaborations etc.

This event will be livestreamed on SBC's Facebook page.


Fredrik Haren has:

– More than 20 years experience as a full-time, global, keynote speaker, and has worked with hundreds of companies including VISA, HP, KPMG, BMW and IKEA.

– Was awarded “Speaker of the Year” in Sweden, and was included in “The Top Ten Best Swedish Speakers Ever”.

– Has written 10 books, including “The Idea Book” which was included in “The 100 Best Business Books of All Time”

- His book “The Unvisible” was published by Penguin Random House and went to #1 in All Books (!) on Amazon.sg in less than 24 hours after launch.


The workshop can be cancelled or postponed two weeks before the workshop date if the minimum number of participants is not met. Participants will be fully refunded for workshops cancelled by us.

Participants who are unable to attend a workshop they have registered for are to inform us of the reason two weeks before the workshop date. They will be fully refunded in the event of extenuating and mitigating circumstances (E.g. illness, bereavement, accidents) . Those who inform us up to 5 working days before the workshop date will receive a 50% refund. Those who did not turn up at the workshop will not receive a refund.

Upon registration, you are deemed to have read and understood the cancellation and withdrawal policy and accept the terms contained therein.

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