Email Marketing has one of the highest Return on Investment (ROI) for service- and retail-based businesses and provides insights on the health of subscribers and what marketing messages ticks and works best for your business. The fundamental criteria for email marketing as a digital marketing tool to work for any business, is how emails are collected and whether they are value has been given to the audience to stay subscribed to your email list. What’s more, MailChimp is not only FREE for businesses with less than 2,000 emails as their database. MailChimp acts as a mini-CRM (Customer Relationship Management) Tool for many SMEs. All you need is a corporate email to get started with email marketing, and access to the full suite of tools the MailChimp provides to SMEs who have less than 2,000 email database.

In this highly interactive and practical 2-day course, you will gain hands-on experience on how to set up, run, and monitor effective email marketing campaigns through MailChimp. You will also learn basic copywriting skills to help increase your open rates, buyer’s journey on the internet, and email marketing content strategy.