Essential Growth Hacking Strategies for Startups

Sotirios Seridis, Lead Instructor, Digital Marketing

About this Event:

Growth hacking aims to resolve problems faced by start-ups; they lack the money, resources, and traditional marketing channels to grow quickly. It's about finding scalable, repeatable, and sustainable ways to grow your business. It requires a creative mindset and the ability to test, measure and analyse data to make decisions.

Growth hacking covers everything from A/B tests to building virality into a product to leveraging existing channels and more. Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Mint, Dropbox, Zynga, Twitter, Pinterest, and Quora.

This exclusive workshop will give you a practical introduction to growth hacking and provide you with the toolkit to stay innovative, resourceful, and scalable and take your startup to the next level.

Takeaways

• Spot growth hacking opportunities for your business
• Implement the Growth Hacking Funnel
• Build a viral feedback loop
• Plan & execute a rigorous A/B test
• Identify your most valuable acquisition channels
• Secure lean marketing tactics to obtain and retain users
• Optimise conversion at each step along the way
• Get practical advice from an entrepreneur who has implemented smart online marketing

About the speaker:

Sotirios Seridis, Lead Instructor, Digital Marketing

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics, and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom, and Ph.D. and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai, and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen, and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding an MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK), and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).