Ethnography is more than just observing—it’s about immersing yourself in a culture, context, or community to truly understand the meanings people give to their world. In this free webinar, we’ll unpack the fundamentals of ethnographic research, from its anthropological roots to its application across diverse academic disciplines.
Participants will explore the key stages of ethnographic work: planning, building rapport, gathering and interpreting data, and presenting findings that reflect lived experiences. We’ll also discuss the ethical considerations unique to ethnography, including positionality, consent, and researcher–participant relationships.
Whether you’re considering ethnography for your thesis, looking to sharpen your qualitative skills, or simply curious about this immersive approach, this session offers clear explanations, practical tips, and examples you can adapt to your own research journey.
