Franchising and Regional Expansion

Part of the ASN Masterclasses 2026 · Pay with SkillsFuture Credits

​If you’ve ever wondered how franchising really works — beyond the brochures, the hype, and the glossy founder stories — this masterclass gives you the truth, the numbers, and the exact frameworks used by professionals who build and scale franchise models.

​Taught by Samuel, a corporate development and strategy specialist who has worked closely with growth-stage companies at Paloe, this session gives you a practitioner's view of how brands expand successfully — from Singapore to Southeast Asia.

​Whether you're looking to buy a franchise, build your own franchise model, or scale an existing business regionally, this is your essential starting point.

​A fast-paced, practical, and easy-to-understand deep dive into three major pillars:

​🧩 1. Franchising Fundamentals (Beginner-Friendly)

​Understand how the franchising model works — without legal jargon or sales talk.

​You’ll learn:

• ​How franchises actually make money
• ​What makes a franchise system strong (vs. weak)
• ​Franchise fees, royalties, payback period, and unit economics
• ​“Hidden clauses” and what franchisors won’t tell you
• ​How to assess if YOU are a good fit for franchising

​Perfect for beginners and mid-career switchers who want a clear, honest introduction.

​🌏 2. Expanding Beyond Singapore — Southeast Asia Market Entry Playbook

​This is the NEW MODULE added for 2026.

​With more Singapore brands exploring Indonesia, Malaysia, Thailand, and Vietnam, we break down how to think about regional expansion.

​You’ll learn:

• ​How SEA markets differ in consumer behaviour & regulations
• ​What makes a brand “regional-ready”
• ​Entry strategies:
  ✔ Area development
  ✔ Joint ventures
  ✔ Strategic partnerships and more
• ​How to evaluate a SEA partner effectively
• ​Common pitfalls Singapore companies make when expanding overseas
• ​Real cases of brands that entered SEA successfully (and what failed ones got wrong)

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​This masterclass is designed for:

• ​Aspiring entrepreneurs exploring different business models
• ​Mid-career professionals wanting semi-passive income
• ​Operators planning to expand their brands into Southeast Asia
• ​Business owners curious whether franchising is right for them
• ​Consultants, mentors, and advisors who want to understand the franchising ecosystem

​No prior experience needed.

​Samuel (Corporate Development & Strategy, ex-Paloe)

​Samuel has worked extensively with SMEs, startups, and growth-stage companies across strategy, scaling, and corporate development. Through his work at Paloe, he supported founders in:

• ​Building scalable business models
• ​Structuring strategic partnerships
• ​Designing expansion strategies
• ​Improving financial sustainability
• ​Preparing companies for franchising, investment, or regional growth

​He brings a clear, analytical, and highly practical viewpoint — ideal for participants seeking a grounded, no-fluff understanding of franchising and regional expansion.

​Rupert Dyer – Market Expansion Expert

​A dynamic senior executive with a proven record of driving business growth and transformation through visionary leadership and strategic execution.

​Rupert is skilled in stakeholder engagement, value creation, and cross-border market development across USA, EMEA, and APAC. His expertise includes distributor identification, contract negotiation, channel strategy, and commercial partnerships.

​Selected Projects:

​Zenko Superfoods: Market entry in 6 countries (APAC & Middle East)

​The House of Honey: Singapore & Hong Kong distributor partnerships

​Ask Mummy & Daddy: Expansion into 3 APAC/Middle East markets

​Le Food Co: Amazon USA launch & rebranding

​Tilda Rice: Distributor identification in Singapore, Hong Kong, Malaysia, Fiji

​Ibis Rice: Market expansion to Singapore & Australia

​DHF Platform: Commercial advisor for partner identification across Asia

​📅 Date: 7 February 2026
⏰ Time: 9:30 AM – 12:30 PM

💳 Fee:

• ​S$798 (SkillsFuture Credits via ZilLearn Platinum) – includes 2 workshops + 1-year access to 15,000 microlearning courses
• ​S$600 (cash option)

​Participants may select this as one of their two half-day masterclasses under ASN Masterclasses 2026.

• ​Workshop slides
• ​Evaluation frameworks & checklists
• ​Sample franchise financial models
• ​Southeast Asia expansion playbook
• ​ASN community access
• ​Opportunities to be considered for future mentoring roles ($100/hr honourarium)

​Whether you want to buy, build, or scale a franchise, this masterclass gives you the frameworks, confidence, and skills to make informed decisions — in Singapore and across Southeast Asia.

​Seats are limited. Reserve your spot now.