#FridayLearnings Episode 2 with Sanchita Ray: User Research for Product Design

Welcome to Lazada’s #FridayLearnings, a series of free learning sessions offered by Ecommerce experts to the community whereby everyone can learn and grow from each other. This is the platform and home for SEA e-commerce expertise, supporting online merchants, collaborating with peers who are going through the same challenges as we make things easier and providing an environment where merchants can network, learn and thrive together. Our goal here is to build a community of eCommerce sellers who can learn and grow from each other.

In this episode, we have Sanchita Ray who leads the Lazada User & UX Research team to share on the different types of research and data, which we use to uncover consumer psyche and needs, how it impacts their behaviour; and how all these data are brought together to make informed decisions on designing a world-class product.

About the speaker

Sanchita Ray, Vice President, UI/UX

Sanchita currently leads the Lazada’s User & UX Research team, to drive product decisions through consumer insights. She also does pro-bono consulting and conducting workshops and mentoring students in various universities in Singapore. Sanchita's passion for more than 18 years has been to understand cultures and consumers, across South Asia, Middle East, China, and Southeast Asia. Recently she has been exploring how to leverage Big Data analytics along with traditional survey data.

About Lazada

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through commerce and technology. With the largest logistics and payment networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of the Alibaba Group powered by its world-class technology infrastructure.