Event description
Looking to switch to a Marketing or eCommerce career? Or simply looking to expand your digital toolkit for outreach and engagement? This session introduces Digital Marketing and eCommerce concepts, and how GenAI and AI tools are increasingly employed in marketing strategies across different industries. Learn how you could tap into the power of GenAI and AI to boost your skills and create a compelling value proposition for yourself in your marketing career journey.
About the Speakers
Alex Gan & Lee Hau Bin
Alex is a Strategy Consultant at the Boston Consulting Group and a member of the RISE 2.0 team. He has been involved in market refresh, post-merger integrations, and other strategic projects, with experience across various industries from manufacturing to finance to the public sector. He has previous experience in equity research at a UK investment bank, and graduated in Philosophy, Politics, and Economics at the University of Oxford.
Hau Bin, a Program Specialist at the BCG RISE program, brings expertise to the realm of career growth and development. With a specialised focus, he possesses comprehensive experience in guiding professionals across diverse industries.Hau Bin is adept at strategic planning and offers invaluable advice to professionals, steering them towards optimal career trajectories. His dedication lies in developing individuals to not just meet but exceed their career potential, providing the propulsion needed to turbocharge their professional journeys. With Hau Bin's guidance, professionals can expect a tailored approach that unlocks new levels of success and fulfillment in their careers.
