Consumer behaviour analysis is a data-powered observation of online consumers and how they interact with your company. For any online retailer, data about the online behaviour of its consumers is probably the most important business asset. Through behavioural data analysis, eCommerce stores can extract deeper consumer information and present a more personalized website experience to these customers. Marketers should study consumer behaviour purchase patterns and figure out buyer trends because it is often influenced by different factors. Understanding consumer buying behaviour is the key secret to reach and engage your target, and convert them to purchase from you. You will learn directly from our Expert Irfan Agia, Consumer Insight Lead at LinkAja

What you will learn:

• Why understanding psychology is essential to explain and understand consumer behavior
• How we can design Consumer Research to answer Business needs
• Understanding the Behavioral Framework design to diagnose and analyze Business Needs
• Strategy of applying consumer psychology principles in marketing strategy

What will you get?

• Full practical insights and skills from the Expert
• Speaker's presentation material
• Practice session with evaluation from mentor
• Sharing and live discussion with mentor
• E-certificate

This workshop will be divided into 2 sessions:

Session 1: Sharing session, Theory & Framework of Consumer Behavior Analysis (18:30 - 19:30)

Session 2: Case Study Project, Discussion and Final Q&A (19:30 - 20:30)

This workshop is suggested for:

Marketing & Branding professionals who need to understand their customer better to develop their marketing strategy

Entrepreneurs or business owners who want to develop their business by understanding their customers

People who interest in these roles:

• Market Researcher
• Marketing Strategist
• Digital Marketing Strategist
• Consumer Insight
• Consumer Analyst
• Market Analyst
• Brand Strategist

GENERAL TERMS AND CONDITIONS

• The event will be held on 3 June 2021
• This class will be conducted in English
• Soundcheck will start at 18:25 (GMT+7).
• The class will start at 1830 (GMT+7).
• Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
• You may contact our customer hero at abdillah@glints.com for further assistance.