GEC - Data, Analytics and Experimentation : A Framework to Win Customers

Nowadays, the market is already overwhelmed with the unlimited options for products and services offered. As IT development grows really quick, it is no longer us who look for the advertisements, yet advertisements choose us.

Companies are spending a lot on marketing costs ineffectively. Without the right segmentation, companies will lose many opportunities to sell their product to the right customers. Segmentation helps marketers to be more efficient in terms of time, money and other resources. It also helps them gain a better understanding of customer’s needs and wants and therefore can tailor their strategy to the selected targets.

In this workshop, you will learn data-driven strategy to effectively create your customer segmentation and prioritize the most potential one, so your business can scale up to the right direction.

Session 1: Basic knowledge of audience segmentation

• Participants understand about application of audience targeting
• Participants understand about audience itself
• Participants understand about audiences segmentation methods
• Case study Example

Session 2: Audience test and learn

• Experimentation to learn the audience and attain more value
• Design experimentation
• Optimizing marketing strategy after the right segmentation
• Q&A Session
• Case study Assignment
• Feedback from the Expert

Pre-Requirements

● Introduction to audience segment using machine learning:

https://medium.com/@fenjiro/a-gentle-introduction-to-customer-segmentation-c5ce77a1e52b

● Intro to experimentation:

https://cxl.com/blog/marketing-experiments/

About the Expert:

Bibaswan has a decade of experience in growth roles across Product Marketing, CLM / Loyalty, Performance Marketing, Referrals and Conversion Rate Optimization in companies like Grab Singapore and Singtel.

He is currently working with Klook as Marketing Director, Global Customer Lifecycle Management & User Analytics- based in Singapore

What Will You Get?

• Full practical insights and skills from the Expert
• Speaker's presentation material
• E-certificate
• Hands-on Session
• This Class is Suggested for:
• Junior to Mid-level Product Marketing Professionals
• Data Marketer
• Product Marketing
• Market Analyst
• Market Researcher
• Marketing Strategist
• Digital Marketing Specialist
• Paid Marketing Specialist
• Business Analyst
• Business owner

GENERAL TERMS AND CONDITIONS

• The class will start at 14:00 (GMT+8).
• Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
• This class will use English as it’s language.
• You may contact our customer hero at abdillah@glints.com for further assistance.