How to Utilize Trends and Prediction for Future Marketing Strategy

One of the common habit businesses have is they are often being too occupied with daily crises and get lost on how the world is changing. They missed the larger perspective of the growth of the industry. As a result, the strategies are getting irrelevant and losing competitiveness compared to the competitors.

However, following the trend also comes with its own risks that we should be aware of. It doesn’t mean chasing the bubble, or conforming or succumbing to sameness. Being trendy means being actively aware of the preferences and underlying intuition of current culture and willing to take risks to have them follow and grow with you.

In this class, you will learn how to search and follow the relevant trend, and bring it into your strategy without losing your business foundation.

With Simon Lalloz (Marketing Manager APAC AB Tasty, Ex-Philips) we will learn about:

• What is trends and why should we keep up with it
• Digital marketing trends in APAC
• How do we look for future trends in digital marketing
• Applying trends in mobile marketing strategy
• How to avoid the pitfalls of following the trends
• Learn from the previous cases of successful and unsuccessful trend-following marketing strategies

What Will You Get:

• Full practical insights and skills from the Expert
• Speaker's presentation material
• E-certificate

This ExpertClass is highly recommended for:

• Marketing Enthusiast
• Mid-level marketing professional
• Marketing Managers
• Digital Marketing Specialists
• Marketing Strategist
• Product Marketing Specialists

GENERAL TERM & CONDITIONS

• This class will be conducted in English.
• Participants are advised to register themselves via the Zoom room link, a maximum of 2 hours before the event starts.
• This class will be held via Zoom. So, it is advisable to download and sign in via your Zoom account before the event starts.
• Zoom webinar or Google Meet room link can be accessed on your glints account in the "My Ticket" Session.
• If you bought the bundle ticket, please inform your partner(s) email address to andi.asyari@glints.com
• If you have any inquiries, please do not hesitate to reach out to our PIC: andi.asyari@glints.com