Integrated Marketing Communication (IMC) blends all the communication tools (marketing, advertising, public relation, etc) to give the maximum impact. It standardizes every form of communication that our business does, from brand guidelines, to how the customer services communicate with end-users directly. The cost and effort needed will be reduced and the plan will be more efficient. As similar messages get delivered into different channels, it will develop trust, loyalty, and a sense of attachment among customers.

In this class, you will learn how an Integrated Marketing Communication strategy is implemented in different functions in your business and achieve better marketing results.

With Swati Shetty - Communication Manager at Endress+Hauser, we will share some insights on:

• Fundamental knowledge of the IMC framework and how it works.
• Understanding drivers and barriers in IMC implementation.
• How to identify IMC strategic options.
• How to define buyers' persona and segmentation.
• How to conduct market Research and Brand Insights.
• How to create a powerful story for your brand.
• How IMC is integrated for the following purposes: Media planning & advertising, Sales promotion, Brand Visibility, Public relations activities, and Direct communication.
• Understanding integrated metrics and measurement.

In this class, you will get benefits:

• E-certificate
• Speaker’s deck
• Knowledge and skills directly from well-curated experts

This Class is suggested for:

• Junior - Mid-level Brand and Communication Professionals.
• Marketing Strategist.
• Product marketing professionals.
• Brand strategist.
• Communication Strategist.
• Entrepreneurs.

About Glints Expert Class

Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom link can be accessed on e-voucher after payment successful).

Terms and Conditions:

• This class will be conducted in English.
• Participants are advised to register themselves via the Zoom room link, a maximum of 2 hours before the event starts.
• This class will be held via Zoom. So, it is advisable to download and sign in via your Zoom account before the event starts.
• If you bought the bundle ticket, please inform your partner(s) email address to andi.syari@glints.com.
• Zoom webinar or Google Meet room link can be accessed on your glints account in the "My Ticket" Session.
• If you have any inquiries, please do not hesitate to reach out to our PIC: andi.asyari@glints.com