Just as the online world has become more relevant and necessary to the functioning of our society, digital marketing has become essential to success for businesses that operate within that society. Especially with COVID-19 situation, traditional marketing is getting more irrelevant. As millions permanently transition to purchasing products and services online, businesses must ensure they are digitally visible and accessible. With the fast development of digital marketing tools and techniques, it is quite a challenge for marketers to decide and utilize digital marketing tools that really give impact to their business. In this class, you will learn what to consider in determining the best strategy that gives results to your business.

With Julian Sng, Campaign and Product Operations at Global E-Commerce Company, we will share some insights on:

• How to build campaign strategy in digital ads that drives business result
• The pros and cons of different platform to determine which channel suits your strategy the most
• Learn how to do strategic segmenting with digital ads
• Improve brand awareness to drive user acquisition
• How to decide the right amount of budget and manage the allocation for each platform
• How to track and measure campaign performance

About Expert:

Julian's has been through 15 years of Asia Pacific experience in brand management, integrated marketing, partnerships, eCommerce and CRM, where he has demonstrated success across various industries. Julian has driven commercial revenue, increased brand value, and grown market share for all the companies he has worked for.

Some of his achievements are:

• Increased commercial revenue (+117%) and marketing effectiveness (+120% ROI) at Hilton International through tactical campaigns across the region.
• Completed a successful rebranding for Scoot in South East Asia following a merger with Tigerair.
• Grew one of Tigerair’s route capacity from <10% to >95% through omnichannel marketing and sales, as well as through corporate and trade partnerships.
• Increased profits (300%), growth (+50% YoY), and positioned General Cable as number one in China through marketing, partnerships, sponsorships, and business development activities.
• Secured key government contracts for General Cable through out-of-the-box Business Development solutions.

In this class, you will get benefits:

• E-certificate
• Speaker’s deck
• Knowledge and skills directly from well-curated experts

This Class is suggested for:

• Junior digital marketing professionals
• Digital Marketer
• Performance marketing professionals
• Campaign Executives
• Marketing Enthusiast

TERMS AND CONDITIONS:

• Click "Watch Here" on your e-ticket to register yourself to the webinar room.
• Soundcheck will start at 10:00 (GMT+7).
• The class will start at 10:05 (GMT+7).
• Please provide us with your valid full name and email address.
• This class will use English as its language.
• If you bought the bundle ticket, please inform your partner(s) email address to fadilah@glints.com.
• You may contact our customer hero at fadilah@glints.com for further assistance.

About Glints Expert Class

Glints Expert Class is a program by Glints to facilitate young professionals who are curious and eager to amplify their skill set. This event will be held live via Zoom (Zoom link can be accessed on e-voucher after payment successful).