With the presence of other social media platforms like Youtube and Tiktok, Instagram is rapidly improving its features to engage users more to their platform. Some businesses are hardly catching up with the new features and algorithms. Some of them are even still using similar strategies without knowing the impact. This class will guide you to keep updated to optimize your marketing and engagement through Instagram in 2021.

With Wei Shan Koh (Manager, Strategic Communications at Raise SG, and Ex- Associate Social at Ogilvy), we will share some insights on:

• How Instagram Algorithm works in 2021 for business
• Features differences between Personal Account vs Business Account vs Creator Account
• How to get trusted followers organically through content
• How to maximize Instagram layout grid to fit in with our brand guidelines
• How to optimize marketing and sales using Instagram features (story, hashtags, shop, direct message, carousel (multiple posts), etc)

About Our Expert:

Wei Shan is a digital, more specifically, social media enthusiast, passionate about how the latest trends and innovations impact the world we live in. As a resourceful, adaptable, and innovative individual, she keeps herself up to date with the latest features and trends on social media in order to harness the power of social media to bring effective results; meeting client’s business needs, and also making a meaningful impact. Currently, she is the Manager of Strategic Communications at Raise SG, Central of Social Enterprise based in Singapore with an objective set up to raise awareness on social entrepreneurship and raise support for social enterprises in Singapore.

Prior to her current role, she was an Associate at Ogilvy, where she responsible for some of the most well-known brand and won some award during her tenure, which are:

• Tiger Beer x WWF #3890 Tigers Global Campaign 2017 (Gold - PR Awards 2018 - Best Use of Social, Gold - PR Awards 2018 - Best Use of Content , Bronze - Markies Awards 2018 - Best Use of Social )
• HSBC Undercover Santa 2017 (Bronze - IAS Hall of Fame Awards 2018 - Best Use of Digital)
• HSBC Swing For Power 2019 (Gold - Marketing Loyalty & Engagement Awards 2019 - Best Use Of CSR (submitted by media agency PHD), Gold - Marketing Loyalty & Engagement Awards 2019 - Best Use Of Integrated Media (Submitted by media agency PHD), Bronze - Marketing Excellence Awards 2019 - Excellence in Sports Marketing, Finalist - Gong 2019, Creative Circle Awards 2019 - Brand Experience and Activation Gongs).

What Will You Get:

• Full practical insights and skills from the Expert
• Speaker's presentation material
• E-certificate

This class is Suggested for:

• Social Media Specialist who is responsible to do marketing through company’s instagram profile
• Business owner who wants to get more followers in their instagram account
• Fresh graduated who wants to develop their career as social media specialist/manager
• Professionals who are interested in these fields:
• Social media management
• Digital marketing
• Owned media marketing
• Content marketing
• Community marketing
• Marketing communication

TERMS AND CONDITIONS:

• Click "Watch Here" on your e-ticket to register yourself to the webinar room.
• Soundcheck will start at 15:50 (GMT+7).
• The class will start at 16:00 (GMT+7).
• Please provide us with your valid full name and email address.
• This class will use English as its language.
• If you bought the bundle ticket, please inform your partner(s) email address to fadilah@glints.com.
• You may contact our customer hero at fadilah@glints.com for further assistance