Do you often get lost in planning a new product feature? Have you launched a product, only to find out that it completely missed the customer pain points? Or are you looking for insights to design the latest winning marketing campaign? Understanding your customers will help you avoid all these pitfalls. Most of us wish to get inside the customers’ minds, but very few know how to walk in their shoes. It often gets muddled with our own biases, stakeholders’ interference, and other distractions.

A Customer Journey Map will help reveal the true perspectives of the customers. It will help you identify pain points and create a more efficient customer journey, so you can deliver better customer experience. In this Expert Class, you will learn the tried-and-tested steps to build your own Customer Journey Map.

With Adilla Arantika (Business Innovation Manager, Asia – Principal Financial Group) we will share some insights on:

1. Understand the definition of a Customer Journey Map
2. The importance of Customer Journey Map
3. How to Create Customer Journey Map
4. How to use Customer Journey Map to improve Product Design, Customer Experience, and Marketing activities

About Expert

Adilla is a business strategy professional with regional working experience. She currently works for Principal Financial Group, developing a digital retail arm in Malaysia, Indonesia, Thailand, and Hong Kong. Prior to that, Adilla led a Commercial team at Lazada, an Alibaba-owned company.

What Will You Get?

• Full practical insights and knowledge from the Expert
• Customers Journey Mapping Example
• Speaker's presentation material
• E-certificate

This Class is Suggested for:

• Junior to Mid-Level Professionals Product Design Professionals < 5 years work experiences.
• Professionals that is related to these roles:
• Customer experience professionals
• Product designer
• UI/UX Designer
• UX Researcher
• Product Managers

TERMS AND CONDITIONS:

• The event will be held on 24th April 2021
• Soundcheck will start at 10:00 (GMT+7).
• The class will start at 10:05 (GMT+7).
• Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
• This class will use English as it’s language.
• If you bought the bundle ticket, please inform your partner(s) email address to fadilah@glints.com.
• You may contact our customer hero at fadilah@glints.com for further assistance.