When companies use social media as a marketing channel, social media professionals need to check their metrics to measure the performance of each content or post. By understanding and measuring the metrics, the team could ultimately evaluate the effectiveness of each social media strategy. Therefore after evaluating, the team could determine which strategy is suitable for the campaign or could build a better strategy to have more impact and presence. In this class, we will comprehensively learn social media metrics, how to do analytics from social media metrics, and how to build an advanced social media strategy referring to analytics. Let's learn more about it with Ler Ka Leng as Social Media & Content Marketing Lead APAC at GoDaddy!

What will you learn:

• Social media metrics according to funnel (awareness, engagement, conversion, customer)
• Social media metrics (applause rate, virality rate, conversion rate, click-through rate, etc.)
• Metrics from various social media platforms (Facebook, Instagram, YouTube, Twitter, Tiktok, etc.)
• How to measure performance from each metrics and analytics
• Best practices from case studies on how to build effective social media strategies based on metrics and analytics

This class is suggested for:

• A content marketer who wanted to learn metrics and analytics to build a better strategy in content creation
• Digital marketing professionals who wanted to upgrade their skill and knowledge in social media
• Social Media Professionals that are keen to build a new and better strategy for their social media account and to upgrade their skills in social media management
• Junior to mid-level management who wants to have a better strategy in content marketing and social media marketing

What will you get?

• Full practical insights and knowledge from the Expert
• Live Q&A session
• Speaker's presentation material
• E-certificate

TERMS & CONDITIONS

• Soundcheck will start at 19:55 (GMT+8).
• The class will start at 20:00 (GMT+8).
• Please provide us with your valid full name and email address. We will send the Zoom link through your registered email.
• This class will use English as it’s language.
• If you bought the bundle ticket, please inform your partner(s) email address to andi.asyari@glints.com.
• You may contact our customer hero at andi.asyari@glints.com for further assistance.