Disruptive brand campaigns always seek out the new, cutting-edge way of doing something, taking advantage of various platforms and new technologies along the way. According to Headstream, 55% of people consider buying from a brand if they love their brand story. When your brand tells a captivating story, it transforms information into value, provokes emotion, and most importantly, it differentiates you from the crowd. You will learn directly from our Expert in this workshop.

With Hasan Ramdan, Certified Coach & Ex Asia Pacific Marketing Lead at Global FMCG Company, we will share some insights on:

Part 1: Disruptive Strategy

1. Intro to Disruptive Innovation
2. Examples of Disruptive Strategy
3. Breakout Room: Identify Example of Disruptive Strategy in Indonesia

Part 2: How To Build Disruptive Brand Campaign

1. Identify Consumer Insights
2. Define Brand Growth Strategy
3. Create Brand DNA
4. Identify Campaign Objective and Media Mix
5. Introduction to Brand Campaign Canvas
6. Best practice example

Part 3: Group Project

1. Briefing Group Assignment - Using The Brand Campaign Canvas
2. Break into two groups
3. Group 1 Assignment: Build Campaign For Market Leader Brand
4. Group 2 Assignment: Build Campaign For Challenger Brand
5. Group Presentation
6. Debrief
7. Final Q&A

What Will You Get?

• Full practical insights and skills from the Expert
• Speaker's presentation material
• E-certificate

This Class is Suggested for:

• Marketer who wants to learn disruptive strategy
• Brand Professionals who wants to leverage their skill in building brand
• Business strategist who wants to understand how to build integrated brand
• campaign
• Business owners who wants to develop their brand strategy
• People who has interest in these fields:
• Brand management
• Brand development
• Communication strategy
• Business development
• Company Growth and Innovation
• Product Marketing
• Market Analysis
• Marketing Strategist

GENERAL TERMS AND CONDITIONS

• The event will be held on 31st July 2021
• Soundcheck will start at 12:55 (GMT+7).
• The class will start at 13:00 (GMT+7).
• Please provide us with your valid full name and email address.
• This class will use English as its language.
• You may contact our customer hero at abdillah@glints.com for further assistance.