Search Engine Marketing (SEM) is a form of online Marketing that involves the use of search engine result pages to promote business websites. Search Engine Marketing increases the visibility of websites through search engine optimisation (SEO) or through paid advertising with the intent of increasing traffic to the website.

SEM is a broader term than SEO. SEM refers to all marketing activities that use search engine technology for marketing purposes. These include SEO, paid listings and ads, and other search engine related services and functions that will increase reach and exposure of the website, resulting in greater traffic.

Search engine traffic consists of consumers who are interested in and searching for a particular term that is associated with the website. To leverage this tool and draw traffic to a company’s website, marketers must understand how to effectively use both paid and organic SEM and determine the potential exposure they can gain through both approaches. - Learn more here!

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Advantages of Search Engine Marketing

Search Engine Marketing is advantageous in the following ways:

• Unlike other major sources of online Marketing, SEM helps businesses connect with consumers at a time when the consumer is interested in purchasing the product or service. Email Marketing, for example, involves sending emails to a database of consumers with the hope of inciting some of these consumers to purchase. However, the consumer receiving the email may not be interested in the product or service being sold, or the consumer may be interested in the product or service, but he or she may not be interested at that precise moment. Furthermore, email marketing can be seen as invasive to some customers and may lead to a loss in reputation. SEM catches the consumer at a time when he or she is actively looking for the product or service, resulting in a more engaged consumer and typically a more receptive response.

• Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search-results link have not only selected your listing from among your peers, but have chosen the search query that resulted in your listing being shown. As a result, the audience is more engaged, relevant, and often ready to make a purchasing decision.

This intensive 2-day Search Engine Marketing (SEM) Training Course covers the most up-to-date search Marketing strategies and how to implement them to your existing businesses.

By the end of the course, participants will take away actionable SEM strategies that will enable them to manage their own SEM campaigns, be able to spot any tell-tale signs of a third party SEM vendor should hiring one be necessary, and oversee SEM campaigns as an SEM head.

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Advantages of Facebook Ads

Facebook ads are so important to brands because of the extra reach, exposure, and targeting options available to brands who advertise on the network.

For every single brand that advertises on Facebook, it’s also important to be able to segment social media performance by paid vs. organic activities. - Learn more here!

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a. Course Highlights

In this workshop, participants will learn:

SEM

• Introduction to Online Advertising

• Understanding the Adwords Auction

• Structuring Account for Success

• Researching Keywords

• Writing Great Text Ads

• Setting Up Your First Campaign

• Ad Extensions

• Understanding Bidding Types

• Introduction to Display Advertising

• Display Targeting Methods

• Measuring Success

• My Client Center MCC

• Create Pay-Per-Click (PPC) Campaigns

Facebook Ads

• Introduction to Facebook Marketing

• Facebook Business Page Insights

• Learn about different ad types within Facebook

• Learn the important tips and trends to an effective Facebook Marketing Campaign and Strategy

• Learn how to reach your target audiences by using free tools to increase brand awareness for your business

For more information: SEM Services Which Gets You Sales Fast

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b. Objectives

This 2-Day Course Programme is designed to be fast paced and practical. By the end of the class, participants will:

• Build company's branding.

• Divert traffic from their competitors.

• Setting budget for SEM and Facebook campaigns.

• Create your search strategy.

• Generate a list of keywords & negative keywords.

• Optimize your website and eliminate competitors.

• Generate inbound links.

• Implement additional online campaigns to generate leads.

• Know how to use various SEM & Facebook tools to conduct competitive analysis.

• Be able to create ROI-focused SEM & Facebook campaigns.

• Be able to oversee and manage SEM & Facebook campaigns in-house or through an agency.

The importance of SEM: Set Search Engine Marketing Goals with a Built-in ROI

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c. Target Audience

Marketing professionals, Web developers, Content developers, Marketing managers, Project managers, Directors & Entrepreneurs who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop, optimise content and webpages to increase search rankings. Also, Undergraduates and Postgraduates who are seeking for opportunities to score for job interviews and self-development - Benefits of having Digital Marketing Career

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d. Prerequisite

• What you will need to bring to class: Laptop, Charger, Mouse

• Small Class Training (Max. 10 participants)

• Hands-on training to create SEM campaigns and Facebook ads

• You will receive a copy of certificate at the end of the course

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e. Registration options:

• SkillsFuture Credits (email us) for payment instructions

• EventBrite

• Corporates: Bank Transfer / Cheque

As seats are limited due to small class size, we recommend for participants to register early.
Most preferably 3 weeks prior to course start date.

This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:

Get Your Tickets Here: http://mediaone-sem.eventbrite.sg/

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About the Instructor : Tom Koh, MediaOne CEO

An established entrepreneur and a multi-disciplinary marketer, Tom Koh has previously helmed senior managerial positions at Thomson Corporation, Singapore Press Holdings and POAD Singapore.

With over 20 years in marketing and 8 years in the digital marketing industry, Tom is a highly qualified, passionate and engaging SEO trainer dedicated towards developing holistic SEO systems that help businesses to rank first on Google.

MediaOne Course Testimonials

“Tom is very well versed and experienced in the training topics. He also provided many practical advice and tips in the class. The class coverage is extensive but Tom is able to summarise and at the same time reinforce the learning key points.” – Chan Bee Hong, VP Finance, Furama Hotel

“I have zero knowledge in Digital Marketing previously. After attending to MediaOne’s training course, it widened my knowledge and enabled me to manage and oversee all web design activities which we have engaged.” – Joyce Lim, Marketing Director, Kay Pte Ltd

“A very lively programme. I have learnt many good tips on do’s and don’t’s of digital marketing, Google SEO & SEM. Tom is able to provide good insights of digital marketing concepts and excellent guidance and most importantly sharing his life experiences on the subject matter.” – Jimmy Lim, Business Manager, Insul-Dek Engineering Pte Ltd

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Learn How to Generate Powerful Sales Leads to Grow Businesses!

For more enquiries: email to fion@mm.com.sg

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Get Your Tickets Here: http://mediaone-sem.eventbrite.sg/