Back in Jul this year, we spoke with Karsten Wildberger, MBA’00J, COO and board member at E.ON, on his experience on driving AI implementation in the energy sector, and Kay Firth-Butterfield, Professor of Law and Head of Artificial Intelligence and Machine Learning at the World Economic Forum, to discuss the work of the WEF on AI for boards and governance.

In general, we discussed ways individual businesses need to implement AI across their processes, products and services, while balancing productivity with responsibility.

This, in effect, involves tackling issues like the organisation’s data readiness, finding and developing the right talent, designing and driving its AI journey, and managing new risks (e.g. discrimination, unethical behaviour of AI, even jobs and health risks) and its organisational changes associated with disruptive technology.

This time, we would like to go deeper into one of the most fundamental challenges or first steps when considering an AI or Digital Transformation journey for your organisation – how to "Get data-ready for Digital Transformation" by using Stena Line as a Case Study.

About Stena Line

Stena Line is the world´s leading passenger ferry company, with 19 ferry routes, 6 geographical divisions, 39 passenger ships, 28,000 sailings per annum (7M passengers, 2M private cars & 2M freight units) operated across 10 European markets, turnover of 1.2B EUR, and 6,000 employees across Sweden, Norway, Denmark, Poland, Netherlands, Lithuania, North Ireland, Republic of Ireland, Germany & the UK.

In addition to being on top of the ferry sector, Stena Line also runs one of the largest travel companies in the Nordics - Stena Line Travel Group AB, with 120M EUR in turnover as well as a major shipping agency in retail and food services in Sweden with more than 80M EUR in turnover.

Stena Line's Digital Transformation Journey

Stena Line went through a major organisational change in Sep 2016 triggered by this "shift towards digitalization". As the company's Chief Transformation Officer and a member of the executive board, Jari Virtanen has been driving and orchestrating the overall change program towards Stena Line's digital vision of becoming the world´s first cognitive ferry company by maximizing and leveraging the use of technologies such as Artificial Intelligence, Internet of Things, Robotics and Machine Learning across the entire organisation.

However, embarking on such a "digital-first" journey involves a lot of challenges when it comes to collecting and processing data, and more importantly, the right kinds of data and variables. In this webinar, we would like to hear more from him on the typical challenges that he has faced in his journey.

Webinar Details:

• Date: 19 Nov, 2020
• Time: 5 PM PDT/12 noon EDT/7 PM CET/7 PM SGT.
• Note that the webinar will be held on 4 different slots to cater to our global alumni, you may choose to register on any 1 of them.
• All time slots on Eventbrite are in UTC (GMT), so please ensure to select the correct one based on your own time zone.

About the Speakers

Jari Virtanen

• Chief Transformation Officer, Stena Line,
• Managing Director, Stena Line Travel Group,
• ex- Chief Commercial Officer, Stena Line

Jari Virtanen was born on the Swedish speaking west coast of Finland, raised by parents that could be categorized as notorious entrepreneurs. After his studies, he decided to explore the world by working within the tourism industry in a number of countries like Cyprus, Egypt, Greece & Spain, before ending up in Stockholm, working for the largest tourism company in the world (TUI) in several leadership positions. Jari also served as Managing Director for the largest Nordic tourism region, the autonomous Åland Islands. A few years later, as an entrepreneur & Managing Director, he built one of the fastest growing travel companies in Sweden (Sembo), which, in 2008, was sold to Stena Line, the largest ferry operator in the world. He has extensive experience within B2C Sales & Marketing serving as Stena Line’s Chief Commercial Officer and later as a change leader in his current position as the company’s Chief Transformation Officer, leading Stena Line’s overall and highly ambitious digital transformation program, aiming at being the world´s first cognitive ferry company. He is also the Managing Director of the company’s Tour Operating & Travel Agency division, Stena Line Travel Group. Stena Line has around 6000 dedicated employees in ten markets and a turnover of 14 billion SEK. Jari is also a member of the board in a number of companies in North Europe as well as in the Swedish Travel Agency & Tour Operating Association. He has also formerly served as a Chairman of the Board in the Swedish Passenger Shipping Association.

Martin Roll

• Senior Advisor to Fortune 100, Asian Firms, Family Businesses & Family Offices
• Strategy, Leadership & Transformation Expert, INSEAD Distinguished Fellow

Martin Roll is an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses. He advises clients on how to build and manage strong global brands, as well as leadership of high-performing, marketing-oriented businesses.

Martin Roll is CEO of Martin Roll Company with more than 25 years of board & C-suite counselling experience. He is an advisor to several global boards and prominent business families, and a mentor for next generation leaders in business families, start-ups and high- growth companies.

Martin Roll has been a Senior Advisor to McKinsey & Company.

Martin Roll is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator.

He is a Distinguished Fellow (family business) and Entrepreneur in Residence at INSEAD.

He teaches MBA, EMBA and Executive Education programs at INSEAD, CEIBS and Nanyang Business School and is a frequent guest lecturer at ESSEC, IE Business School, Wharton, Harvard and other leading business schools.

Martin Roll is a Visiting Professor at China Europe International Business School (CEIBS) teaching courses in family business. He has been teaching luxury brand management and strategy at the LVMH Management Academy (Singapore Management University, SMU).

Martin Roll is faculty and keynote speaker at The Harvard Project for Asian and International Relations (HPAIR) - a student-run organization of Harvard University. He is a member of the HPAIR Board of Advisors.

Martin Roll is lecturer and keynote speaker at The Academies by Harvard Student Agencies. He has been an Associate Fellow at The Institute on Asian Consumer Insight (ACI).

Martin Roll is a member of the global Advisory Council of Welspun Group (Mumbai), a Senior Advisor to early-stage venture fund Cocoon Capital (Singapore) and a Senior Advisor to Superson (Finland and Singapore).

He is the author of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016) with two new books in the pipeline on Family Business Strategy (2020) and Family Office Strategy (2021).

Columnist for INSEAD Knowledge and regular commentator in global media.

Martin Roll has lived in Asia for two decades and serve clients on all continents. He holds an MBA from INSEAD.

Specialties: Branding, Marketing, Strategy, Leadership, Digital, Digital Transformation, Change & Transformation, Family Business, Family Office, C-suite Mentoring, Turnarounds, Business Coaching, Asia & Emerging Markets, China, India, Business Models, Retail, Luxury, Private Equity, Venture capital, Entrepreneurship, Innovation & Start-Ups.

www.martinroll.com