Getting from Company Goals to Customer Solutions
Event Information
Event description
In this talk, Mr. Bryan Long will share how you can get from a business goal to creating solutions using an innovation execution framework.
About this Event
Many companies make the mistake of jumping too quickly into generating ideas on how to reach a business goal . They get too excited about an idea and then build it out quickly. But usually, the idea fails and they do not know what was the problem with the solution in the first place. Startups use Lean Startup principles to help test out the new ideas that they have but it could be hard for companies to apply those principles. Mr. Bryan Long will introduce an innovation execution framework that you can use to get you from a business goal to a solution that is based on customer data and insights and rapid experimentation.
In this talk, you will learn:
(i) How to uncover hidden problems and opportunities in your market
(ii) How to create multiple ways to test those opportunities in a systematic way that reduces your business risks
(iii) How to use an innovation execution framework to guide the way your teams create solutions that are aligned to business goals
(iv) Tips on how to introduce this innovation execution framework to your company
Date: 20th August
Time: 5-6.30 PM
Where: Online on Zoom
Programm:
5.00 PM - Welcome & Intro
5.05 PM - Intro to IES-INCA and SgFounder - Andy
5.15 PM - Intro to Testing Ground – Bryan Long
5.25 PM - "Getting from Company Goals to Customer Solutions" – Bryan Long
6.00 PM - Q&A – Andy & Bryan
6.30 PM – End of Event
Registered participants will receive the online meeting details via email closer to the date.
This event is organized by IES-INCA.
For any enquiries, contact us @ incubate@ies-inca.com
About Mr Bryan Long
Testing Ground - https://testingground.com/
Bryan Long is the founder of Testing Ground, a venture and people builder that helps companies, startups and individuals compete in new categories and make new money.
He was previously the co-founder of Stacck, a SaaS startup, which counts Eduardo Saverin, Co-founder of Facebook, as one of its investors, and which he sold recently. He is also organiser of the Singapore Lean Startup Circle and founding president of the Association of Lean Startups.
He is now a fervent evangelist of Lean Startup. He has mentored over a hundred startups on how to test their ideas at the Lean Startup Machine, Startup Weekend and many other programmes. He has helped employees from Citi, Aviva, P&G, OCBC, SPH and other companies to experience Lean Startup hands-on. He has taught students from across the major universities in Singapore and shared Lean Startup in other countries such as Malaysia, Indonesia, Philippines and Vietnam.
About IES-INCA - https://ies-inca.com/
IES-Incubator and Accelerator (IES-INCA) is a strategic initiative by The Instituition of Engineers, Singapore (IES) to support engineers in technopreneurship.
IES-INCA is a platform “by engineers for engineers”. It is part of the Instituition of Engineers, Singapore (IES), and promotes and supports entrepreneurial engineers. We support engineers with deep tech innovations, in successfully commercialising their products and services. We are also an Accredited Mentor Partner supporting the Enterprise Singapore SgFounder Program.
