Overview

This is a Google Adwords Professional Certification Training Course conducted over 2 weekdays. Our Students Passing Rate is 99%. Instructor Led Practice Questions will be provided. Students will undertake the following certification exams during the course:

• Google AdWords, Fundamentals Exam (120 minutes)
• Google Search Advertising Exam (120 minutes)
• Google Display Ads Exam (120 minutes)

At the end of this course you will receive 4 Certificates.

1. Google AdWords Fundamental Certification (Valid for 12 months)
2. Google AdWords Display Certification (Valid for 12 months)
3. Google AdWords Search Certification (Valid for 12 months)
4. Certification of Completion in partnership with a SPH Associate Company

Singapore’s internet advertising market is expected to grow at 8.4% CAGR to reach US$453 million in 2022 (PwC). According to the Morgan Mckinley 2018 Salary Guide, digital marketing managers can expect to earn between S$6,600 to S$10,000 a month.

Requirements

No Prior Experience Required. This course is suitable for new working professionals in the field of Digital Marketing.

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

• Understand basic and intermediate Google Adwords concepts including best practices for managing and optimizing AdWords campaigns
• Apply best practices for creating, managing, measuring, & optimizing search ad campaigns of their own and guide their agencies
• Apply best practices for creating, managing, measuring, & optimizing display ad campaigns of their own and guide their agencies

Curriculum Overview

Day 1 – Adwords Fundamentals

• How Google Adwords Work & Ranks Ads
• Strategy
• How to start, where to start
• Understanding Website structure and Strategy
• Keyword Research
• AdWords Structure
• Type of Objective & Ads
• Creating Ads
• Match media cost models with your budget
• Determine a good bidding strategy
• Optimisations
• Extensions
• Call outs
• Retargeting
• Evaluate campaign performance
• Certification Exam – AdWords Fundamentals

Day 2 – Adwords Search & Display

SEARCH

• Track conversions to improve performance
• Reach customers with targeting
• Control which searches trigger your ads
• Evaluate campaign performance
• Optimize your Adwords Search campaign
• Certification Exam – AdWords Search

DISPLAY

• What is Display Ad
• Format Of Display Ads
• Understanding Network, GDN, GSP
• Content for Ads, Types
• Remarket with the Display Network
• Set up a Display Network campaign
• Assess and optimize your campaigns
• Adjust targeting to reach more people
• Certification Exam – AdWords Display

Trainer Profiles

Soumik Chakraborty

Soumik Chakraborty is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing.

He has trained and taught over 1,500 corporates and students.

He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps.

Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs.

He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification.

He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.

His training is not just theoretical, but filled with live case studies and practical insights.

Fees & Funding

• Regular Price: S$950
• We offer discounts of up to 20% for groups of 4 and more. We also provide customized versions of this course for corporate trainings. For any further enquiries or questions, email us at training@conversion-hub.com

Reviews

“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions

“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you!

Henry Seah, Founder sgCarMart