$650

Google Analytics Certification “Hands-on” Training

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Date and Time

Location

Location

NOTE: PLEASE BRING ALONG YOUR LAPTOP FOR HANDS-ON EXERCISES

Automobile Megamart

#07-07 – 61 Ubi Ave 2

(1 Min Walk from Ubi MRT), Singapore 408898

Singapore

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Overview

This is a Google Analytics Professional Certification Training Course conducted over 1 weekday. Our Student Passing Rate is 99%. Instructor Led Practice Questions will be provided. Students will undertake the following certification exams during the course:

  • Google Analytics Certification Exam (90 minutes)

At the end of this course you will receive 2 Certificates.

  1. Google Analytics Certification (Valid for 18 months)
  2. Certification of Completion in partnership with a SPH Associate Company

Singapore’s internet advertising market is expected to grow at 8.4% CAGR to reach US$453 million in 2022 (PwC). According to the Morgan Mckinley 2018 Salary Guide, digital marketing managers can expect to earn between S$6,600 to S$10,000 a month.

Requirements

No Prior Experience Required. This course is suitable for new working professionals in the field of Digital Marketing or Web Analytics.

Who should attend this course?

  • Working Professionals whom are entering or working in the field of Digital Marketing or Web Analytics
  • Professionals whom value Google Analytics Certification to his/her credentials

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Understand Website Visitors
  • Understand your site Success
  • Understand who your visitors are

B. Key Skills (Practical Components)

At the end of this course, participants should be able to:

  • Analyse Traffic, Visitors.
  • Make Changes to website and/ or campaigns to get effective ROI
  • Increase effectiveness of online platform

Curriculum Overview

  • Introduction to Analytics
  • Understanding your site objective
  • Strategy
    • Planning and principles
    • Implementation and data collection
    • Linking Analytics & Tagging
    • Traffic and Visitors
    • Conversion and attribution
    • Acquisition and Behaviour
    • Reporting Metrics & Dimensions
    • Goals and eCommerce
  • Optimisations
    • How to use your data and analysis
  • Funnels and Visualisations
  • Evaluate campaign performance
  • Certification – Google Analytics Individual


Trainer Profiles

Soumik Chakraborty

Soumik Chakraborty is a Lecturer at James Cook University Singapore teaching Managing Brand and Consumer marketing.

He has trained and taught over 1,500 corporates and students.

He has worked and/or ran campaigns for Streetdirectory, MDIS, Ogilvy (Unilever, Nestle, IBM, Guinness, Cathay, SingTel) American Express- launched Cards, Mothercare launched eCommerce Platform, Mindchamps, German European School, Dassault Systemes, NTUC Learning, UEX, 8I Investments & more. Work ranges from training to implementations, launches, installs, ROI, acquisitions through various platforms and more through Digital/Online Marketing including Mobile Apps.

Over the years he has done hands-on SEO, Social Media Marketing, AdWords, Content Marketing, eCommerce strategy-launch-implementation, Email Marketing, mobile app marketing, programmatic, DSP and more. All geared towards performance and effective reaching of KPIs.

He has an MBA, with numerous marketing and branding certifications including Google AdWords, Analytics & Mobile certification.

He has been featured on Asian Entrepreneur Portals and Huffington Post and also a tech contributor and writer for many sites. He is a published author on Facebook: Community Management, Ads, and Crisis Management with books on Kindle and Amazon sites.

His training is not just theoretical, but filled with live case studies and practical insights.

Fees & Funding

  • Regular Price: S$650
  • We offer discounts of up to 20% for groups of 4 and more. We also provide customized versions of this course for corporate trainings. For any further enquiries or questions, email us at training@conversion-hub.com


Reviews

“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”

Choon Hong, Founder of Mimzo Solutions

“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you!

Henry Seah, Founder sgCarMart

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Date and Time

Location

NOTE: PLEASE BRING ALONG YOUR LAPTOP FOR HANDS-ON EXERCISES

Automobile Megamart

#07-07 – 61 Ubi Ave 2

(1 Min Walk from Ubi MRT), Singapore 408898

Singapore

View Map

Refund Policy

No Refunds

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