Google Tag Manager 101: Hands-On 1 Day Course in Washington, DC

Take full control of your website tracking in just one day with Google Tag Manager. Ideal for marketers, analysts, and business owners!

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

About the course:

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This intensive 1-day Google Tag Manager (GTM) course enables you to streamline your website tag management process without relying heavily on developers. You will learn how to set up and manage tags, triggers, and variables, track user behavior accurately, and deploy marketing and analytics scripts smoothly using GTM. The course emphasizes hands-on learning, empowering you to enhance analytics precision, improve marketing insights, and make real-time optimizations confidently.

Learning Objectives:

By the end of the course, you will:

• Become confident in setting up and managing GTM containers

• Be able to implement tracking tags and events independently

• Understand the role of triggers, variables, and the data layer

• Debug issues and validate tag performance in real time

• Optimize tag deployments to support business goals effectively

Target Audience:

Marketing professionals, web developers, web designers, analysts, product managers, and business owners

Why is it the Right Fit for You?

This course is ideal if you’re looking to take control of your website’s analytics and marketing scripts without technical bottlenecks. Our expert instructors simplify complex concepts to make GTM implementation approachable, even if you're not a developer. You’ll experience real-time demonstrations, hands-on practice, and receive practical tips based on real-world scenarios. With small class sizes and interactive sessions, we ensure you're fully supported on your learning journey. Whether you're a marketer or a web analyst, this course equips you with the confidence to make better data-driven decisions.

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Need to upskill your entire team in website tracking and analytics?

We offer in-house training that can be tailored based on your team’s skill levels, tools, and business goals. Enhance collaboration and accelerate implementation by learning together in a private, focused environment—right where you need it.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com