US$4,014.95 – US$4,514.95

GPF Executive Workshop on Cruise Development for Destinations, November 22-...

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GPF Executive Workshop on Cruise Development for Destinations,
November 22-24, 2017, Singapore

February 21-23, 2018, Venice, Italy

Dear colleagues

About the course
This 3-day course is aimed to provide a deep understanding of the subject matter of Cruise Development.
This course will help participants to master the full dimension of Cruise development. In particular the course will enable participants to fully understand the Cruise business from a port/destination perspective and prepare them with all necessary tools in order to be able to prepare them to meet with the cruise executives and increase traffic for their port and destination.

Key learning outcomes
• Have an overview of the world cruise trends and the cruise companies.
Analysis will show the six categories of ship sizes and companies.
• Route planning for the cruise ships and the ways to understand opportunities.
• Have an understanding on how itinerary planning and excursions can affect the decision for port calls.
• Learn how to better prepare your port presentation and what the characteristics cruise executives are looking for.
• Understand how the Port, the City and all other Authorities must work together in order to promote cruise for the destination.
• Cruise exhibitions and ways to benefit from a possible participation.
• Learn how a Cruise port brochure must be designed and what the key information to be included.
• The Five Senses Business Cruise development model
• Learn how to B2B with cruise executives.
• Understand how important is to work for the enhancement of visitors experience in relation to the grading of the port/destination.
• Learn how to design an appropriate questioner and how to use its results on improving the performance of the port.

1. Port and Cruise related terminology
2. Major cruise companies fleet & ship analysis
3. Understanding the operation of a cruise ship
4. An overview the different cruise companies style of operations
5. Cruise lines itinerary trends
6. Understanding the itinerary opportunities

1. Excursion planning for the cruise lines
2. How to prepare a port presentation
3. How to prepare a three year cruise strategy
4. The importance of working together with the Port, the City and the cruise lines
5. Understand the importance of the creation of a cruise marketing plan
6. Relations with the cruise media and magazines

1. Have an overview of worldwide cruise exhibitions and which is the best for you
2. Understand the relation between the destination and the port
3. How and when to approach cruise lines for a meeting
4. How to have an effective exhibition booth
5. The importance of the follow-up process

1. The key elements a good port brochure should have
2. The importance of the ports web site and social media
3. How to B2B with cruise executives
4. The importance of the follow-up process after a B2B meeting
5. Smart Signs and Mobile apps.

1. How to prepare a SWOT analysis for the Port/Destination
2. The Five Senses Business model for cruise development
3. Visitor experience enhancement projects
4. Create your story and create your local Myth
5. Involving the local community

1. How to prepare for a Cruise inspection
2. Port evaluation questioners, how to design, administer and interpret results
3. Port improvement project and the visibility of the process
4. Port recycling and professional memberships

Who should attend
Port Authorities; Port/Terminal developers, Port Operators; Port Service providers; Port Equipment Suppliers; Port Designers/Planners; Port Consultants; Local Authorities; Tourism Bodies; Regional Governments; Champers of Commerce.

About the Course Director
Ioannis Bras, started his career in the U.K., after his degree as a Structural Engineer and Project Manager (MSc), from the Universities of Manchester and UMIST. Through different positions of responsibility, like PFI projects and Risk Management in the closure of nuclear reactors, he gained extensive knowledge and experience in the areas of Project and risk management.
After his return to Greece in 2002, he worked in the development of commercial & real estate projects, Project Management Services and Development of new projects.
From 2010 until 2016 he was the head of Heraklion Port Authority S.A. and he was also the Vice-chairman of Hellenic Ports Association. His prime focus was the strategic planning and development of the port and destination, emphasizing on the Cruise Business and the promotion of relationships with all stakeholders. Results of these efforts, among other things, are the eighteen national and international awards with latest on the Tourism Awards 2017 for his Innovative business model ‘’Five Senses’’ and the three World Guinness Records that Heraklion Port Authority S.A. has received.
Today he has founded the company Five Senses Consulting & Development which specializes in developing cruise destinations to the 5-Senses business model that develops appropriate actions and gives the highest measurable results for visitor satisfaction through the activation of Agricultural and Cultural parameters of the destination into tourism. The implementation of ‘‘5-Senses'' is acting as an agent for innovation in organization and IT through the creation of a series of small projects that will augment the guest experience in all five senses.
Mr. Bras is also the Project Manager responsible for the creation of 26 hydroplane bases for the Region of South Aegean and business developing manager to a number of Startup companies.


On or Before 22 Sep 2017: The ‘Early Bird’ Rate is USD3995 – Save USD500!
Special Offer! – 3 Delegates For The Price of 2 in This Category! Save USD3995!

  • From 23 Sep 2017: The Regular Rate is USD4495

Special Offer! – 3 Delegates For The Price of 2 in This Category! Save USD4495!
Note: All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
To register, please submit the following details to
What Best Describes Your Industry Sector?:
Billing information:

For cheque payments: To be made payable to ‘Global Ports Forum Pte. Ltd.’ Please do not send post-dated cheque.

For telegraphic transfers:

Account Name: Global Ports Forum Pte. Ltd.,
Account No. : 695 477 141 001.
Beneficiary Bank: Oversea-Chinese Banking Corporation Limited, Singapore. (Swift: OCBCSGSG),
Address : 65 Chulia Street #01-00, OCBC Centre, Singapore 049513.

Please supply confirmation via email of the TT from your bank. Transmitting bank charges must be paid by sender. Please quote both delegate and company name as reference.

Kindly note that as we are providing a special rate for ‘early bird’ sign up, we will need to receive your company payment by 22 Sep 2017 to enjoy the discount.

Details of GPF executive workshops/forums in the upcoming few months include:

1. Global Ports Forum announces the Launch of the Certified Global Port Manager (CGPM) Program.

2. GPF Executive Workshop on Bulk Liquid Terminals – A Comprehensive Overview for potential Investors in Bulk Liquid Terminals, October 2-3, 2017 Singapore

3. 2nd GPF Executive Program on Global Ports Advanced Management, 02 October to 11 October 2017 + Port visits 3 days 12-14 October 2017, Singapore

4. 2nd GPF Executive Program on Global Ports Management, 2-6 October 2017, Singapore

5. GPF Executive Program on Achieving Excellence in Winning Deals & Effective Sales Management – Proven Techniques & Insights for Ports & Terminals, Oct 2-6 2017, Singapore

6. GPF Executive Workshop on Dredging Techniques and Construction Management for Ports & Terminals, October 9-10, 2017, Singapore

7. 3rd GPF Executive Workshop on Investment Strategies for Green / Brown Field Port Projects, Oct 10-11, 2017, Singapore

8. GPF Executive Workshop on Coal Terminals Supply Chain Developments, Trends and Operations, October 12-13, 2017 Singapore

9. GPF Executive Workshop on Excel in Developing, Implementing & Managing Service Level Agreements, October 21-22, 2017, Singapore

10. 3rd Executive Workshop on Multi-Purpose Terminal Business & Operations, Oct 12-13, 2017, Singapore

11. GPF Executive Workshop on Cybersecurity for Ports & Terminals, October 16-17, 2017, Singapore

12. Singapore to host the 3rd Global Ports Forum, 25-26 Oct 2017, Singapore. Superb Content, Excellent Networking & Trusted GPF Platform. Register Today!

13. GPF Executive Workshop on Excellence in Public-Private Partnership Infrastructure Contracts for Non-Legal Professionals – Practical Understanding of Legal and Common Commercial Clauses, Oct 28-29, 2017, Singapore

14. GPF Executive Workshop on Excellence in Negotiating & Managing Contracts, Nov 9-10 2017 Singapore

15. 3rd GPF Executive Workshop on Investment Strategies for Green / Brown Field Port Projects, November 09-10, 2017 Melbourne

16. 2nd Executive Workshop on Effective Concession Agreements for Ports & Terminals, November 16-17, 2017, Melbourne

17. GPF Executive Workshop on Use of Automated Guided Vehicles and drones in Ports and Terminals, November 16-17, 2017 Melbourne

18. 5th GPF Executive Workshop on Ports Financing and Investing, November 20-21, 2017, Singapore

19. 2nd GPF Executive Workshop on Reefer Container Logistics, Nov 20-21, 2017, Singapore

20. GPF Executive Workshop on Cruise Development for Destinations, November 22-24, 2017, Singapore

21. 3rd GPF Executive Workshop on Strategic Planning for Ports & Terminals, 28-29 Nov 17, Singapore.

22. 2nd GPF Executive Program on Global Ports Management, Dec 4-8, 2017, Melbourne

23. 3rd Executive Workshop on InterModal Solutions – Value Creation, USP identification & Market Positioning for Ports & Terminals, Dec 14-15, 2017, Melbourne, Australia

24. 2nd GPF Executive Program on Global Ports Management, February 11-15, 2018 Dubai

25. 2nd GPF Executive Workshop on Advanced Shipping Business, Feb 21-22, 2018, Dubai, United Arab Emirates

26. Dubai to host the 4th Global Ports Forum from 21-22 February 2018. Superb Content, Excellent Networking & Trusted GPF Platform. Register Today!

27. H. E. Mohammed Sharaf, Asst Minister of Foreign Affairs and International Cooperation for Economic and Trade Affairs of United Arabs Emirates & the retired Group CEO of Dubai Ports World Group (2005 to Jan 2016) had consented to be the Guest Of Honor for the Awards Dinner. Come Join us with Achievers of Ports/Terminals Excellence at 2018 Global Ports Forum Awards, 22 Feb 2018, Dubai, United Arabs Emirates

Look forward to welcoming you at the executive workshop/forums.

Kind regards
Thomas Ng
The Global Ports Forum

10 Anson Road
International Plaza
Singapore 079903


Mobile: +65 9684 3289
DID: +65 65197662
Fax: +65 6725 8438
Terms & Conditions:
No delegate registration will be accepted without completing registration details and full payment.
Upon receipt of your registration details and full payment, further programme information will be emailed to you including your proforma invoice and, if required, a letter of invitation for entry visa application.
Delegates will not be admitted unless payment has been received in Full.
Flights, Airport Transfers and Accommodation are not included in your delegate registration fee.
Refund Policy – a reimbursement of the registration fee, minus administrative charges will only be made if the participant has notified Global Ports Forum Pte. Ltd. in writing that he/she is unable to attend the event no less than 45 days prior to the commencement of the event. No cancellation is allowed after that, but a replacement with another participant is allowed.
This programme is subject to change without notice, E&O.E.

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