Attend This Workshop If You Are

• Start-up founders that have some traction but isn't growing fast enough
• E-Commerce merchant that wants to increase sales
• Brick and Mortar business owners transitioning to digital

This Event is Output Driven

In this highly interactive workshop, we'll be applying Digital Marketing and Startup best practices to help you a strategy, specific to your goals and resources.

What We'll Cover

Understanding Your Current Digital Marketing State:

What are your current assets and what campaigns are you running? Do they align and support your business goals?

Creating Specific Messages To Your Target Market:

You already know who they are. But do you know why they buy? How do they engage with your brand? What do they like and not like about the overall experience?

Establishing Your Marketing Goals and Budget:

If you're hoping for ten million pesos in revenue, how much of that are you willing to spend to achieve that goal? Where will you spend it on and when?

Understanding Paid vs Free vs Earned: When do you use what?

How do you make the most of your paid and earned? How do you go "viral"?

What Channels Are Best For Your Business:

Should you do SEO? Should you create videos? Should you be advertising in Google? or Facebook?

What Kind of People Should You Hire?

Should you get full time employees? Hire an agency or freelancers? Where do you find them? How do you know which ones are good for you? How much do you pay and how do you manage them?

Tracking Reporting and Analytics:

How do you know you're making more money than what you're spending? How do you know which campaign is better than the other? When do you save on advertising and when do you make a big - but sure bet?

What Tools Can You Use:

Should we sign up for Mailchimp? Eventbrite? Hubspot? Notion? Should we use Google Sheets or Asana? The answer will be different for everyone so find out what factors you need to consider

What You'll Get

• Digital Marketing Audit Checklist
• Digital Marketing Strategy Template
• Content Calendar and Campaign Tracker
• Growth Hacking Techniques
• Highly recommended marketing resources you may not have heard about

Workshop Schedule and Agenda

Session 1: Oct 26 (Sat) 4 - 7pm

• Understanding Digital Marketing in 2021
• Understanding Yourself - Auditing Your Digital Marketing
• Understanding Your Customers and their Journeys
• Setting Goals and Budgets
• Defining Your Digital Marketing Campaigns and Establishing Assets
• Creating a Content Plan

Session 2: Nov 6 (Sat) 4 - 7pm

• Reviewing Your Strategy + Getting Feedback
• Building Your Marketing Team
• Tracking, Reporting and Analytics
• Growth Hacking, Experimentation,
• Future Workshops (FB, IG, Website, SEO/SEM, Linkedin, Tiktok, Marketplaces, etc)

Payment Options

• Via Credit or Debit card using PayPal
• Choose "pay via invoice for BPI, GCash or Paymaya
• BPI - Carlo P. Valencia - SA # 2609238286
• Paymaya or GCash - 09399203466

About Princess

Princess started her entrep journey by starting an online flower shop. Three months after launching, she got featured on the Net25 show "Taum Bahay" and recently in Chinkee Tan's show "Raket Science"

Princess is a also a Social Media Manager, developing strategies and elevating the online presence for her international clients.

She teaches Social Media Marketing Mastery course with FHMoms and runs private workshops for local and small business owners. At 26, she has done all of this and taught a few thousand people in the process.

About Carlo

As founder of Startup PH Training (SPHT), Carlo helps founders and corporate innovators test their ideas in days and weeks instead of months and years.

He was also the CEO-Founder of Klaseko, a startup which automated enrollments for schools.

Since 2014, he has run hundreds of workshops to thousands of people across the country. He has taught technopreneurship in CIIT and is a mentor in QBO Innovation Hub.

Prior to his entrepreneurial and educator's journey, he spent almost a decade in HSBC with 7 years in various non-teaching roles under the HR Learning & Development team