This is an EXPERIENTIAL ONLINE EVENT and we would appreciate if you can provide ACCURATE information for communications purpose.

WHAT IS THIS ALL ABOUT?

Do you know that you don’t start with a logo at the start of a branding process?

You’ll need to build your foundation before you take on the visual work. You’ll need to ask yourself these questions…

-Why did you start this business?

-What is your vision & mission?

-What are your core values?

-What does your business stand for?

-Who do you want to help?

-How do you help them?

When you have established a good grounding of what your brand represents, then you can translate that into visuals that will attract your target audience.

Most importantly, understand that your BRAND is your most VALUABLE asset and it must be taken care of or curated with utmost care.

You don’t want anyone or yourself to misuse your BRAND. It will have repercussions. And reputation management is the hardest thing to do.

THIS IS FOR YOU IF....

-You are a new entrepreneur

-You are already an entrepreneur but struggling with your brand

-You want to learn more about the branding process

-You want to do a rebrand (you feel that your brand is no longer reaching your audience or you are targeting a new demographic)

-.You feel that the brand is stuck and not moving forward with the market.

-You are confused & lost about branding

-You are struggling with your brand

-You don’t like what you have done for your brand

WHAT WILL YOU LEARN?

-Learn how to establish a good foundation of your brand

-Learn to be consistent in using your brand - written & visual

-Learn how to curate your brand assets

-Confident in how you represent your business

-Very clear & focus when it comes to managing your brand

-Put together some Brand Guidelines. This will be useful for internal (at a company level; teams etc) and external partners, press and marketing campaigns.

VALUE

Agencies charge about 3k - 7k to create/revamp/rebrand a brand.

The workshop is valued at $497. But if you sign up today, you are investing SGD$57/- only.

Plus, we will organise 1 group coaching - COMPLIMENTARY to help you further along with building your brand identity.

FACILITATORS

Julia Chong is the founder of The Blue Keyboard and Julz Handmade Jewelry. She is a Content Marketing Coach as well as a Business & Lifestyle Creator.

She has embarked on her entrepreneurial journey to help businesswomen to understand the importance of branding as well as coaching them to create tons of content ideas for their social media marketing strategies.

These days, Julia is passionate about giving public talks & workshops about Branding (business & personal), Communications and Content Marketing.

Karen Boey is the founder of Collective Goodness which specializes in healthy and all-natural snacks and products. She is also a creative and brand consultant. She has more than 20 years experience in the public and private sectors both locally and overseas.

Her extensive design leadership experience has helped organizations build strategies, brand architecture, and improve brand positions through effective visual communications.

Karen is also passionate about helping women and entrepreneurs create engaging and contemporary visual strategies to build up their presence.