How Entrepreneurs Build Brands That Command Premium Pricing

Discover how top entrepreneurs craft brands that let them charge top dollar—no BS, just real talk!

🚀 Discover How Strong Brands Create Value Beyond Price

Join us for an insightful session with industry speakers as they share practical insights on branding, premium positioning, and luxury market strategy.

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🎤 Event Speakers

Abner Yap
Founder, Yibon Creative

Abner Yap is the founder of Yibon Creative, a branding and marketing consultancy with over 18 years of experience helping SMEs build stronger brands. His team has worked on projects including Doraemon Malaysia collaborations, Shark Savers conservation campaigns, and Zoom Creative, a platform promoting Malaysian illustrators globally with over 25,000 followers.

Abner focuses on turning branding into practical business strategy, helping businesses stand out, build trust, and create value beyond price competition.

Noelle
Founder, Volux Travel

Noelle has spent the past 7 years working with high-net-worth clients in Malaysia, curating bespoke luxury travel experiences worldwide.

Her experience provides unique insights into how affluent clients perceive value, and the key differences between premium and luxury positioning.

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💡 Talk Sessions

The Doraemon Story: From Sales Campaign to Creative Experience
Speaker: Abner Yap

Abner, shares the branding and marketing journey behind the “100 Years Before the Birth of Doraemon” campaign in Malaysia.

Luxury vs Premium: The Insider Playbook Behind High-Value Brands
Speaker: Noelle

Understand the difference between premium and luxury positioning, and how brands create long-term value without competing on price.

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📌 Seats are limited – register early to secure your spot!

📌 Lunch and refreshments provided!