2021年新加坡邻里企业座谈会 SINGAPORE HEARTLAND ENTERPRISE SEMINAR

共创新程，越战越勇 EMERGE STRONGER TOGETHER ENABLED BY INNOVATION

新加坡全国商联总会第七年举办新加坡邻里企业座谈会，获得企业发展局和建屋发展局的大力支持。冠病疫情改变了邻里企业的经营与购物模式，使得大家进入一个新常态。在上述座谈会期间在上述座谈会期间，行业专家们将就零售业务领域的最新发展发表演讲，如何成功创新以应付顾客的需求、采用技术或数码解决方案使得业务能顺的利转型，也将与出席者分享其挑战之处和成功故事，激发他们踏上数码化之旅。

座谈会将以华语在线上zoom进行。欢迎立即免费报名！

Covid-19 has created a new norm and heartland enterprises need to embrace changes in the business and consumer landscape. Hence, industry experts will share on business and product innovation, emerging consumer trends, new HR practices and digitalisation for growth. SMEs that have successfully innovated, adopted technology or digital solutions and transformed their businesses, will also be sharing their challenges and success stories with the attendees.This is the 7th edition of the seminar organized by The Federation of Merchants' Associations (FMAS), supported by Enterprise Singapore and Housing and Development Board.

Register now to attend the live webinar held in Chinese.

大会主宾 GUEST-OF-HONOUR

贸工部兼文化、社区及青年部政务部长、市长委员会主席、西南区市长刘燕玲女士 Ms Low Yen Ling Minister of State， Ministry of Culture, Community and Youth & Ministry of Trade and Industry, Chairperson of Mayors' Committee & Mayor, South West District

主题演讲嘉宾 Keynote Speaker

Mr Lim Hock Chee BBM, CEO of Sheng Siong Group Ltd 昇菘集团有限公司, 总裁林福星先生BBM

讲题：昇菘超市-人情味与现代化管理并融，邻里商家成功转型成大企业 Sheng Siong Supermarket- How a small heartland provision shop transformed into an enterprise with modern business management infused with human touch

企业为何要创新？

• 邻里企业大多是贸易公司，营运成本高，货品利润低。没有自家品牌的企业，要如何创新打造品牌？

• 邻里企业应该怎么处理企业化和传承的问题？

• 数码化能帮助邻里企业吗？

• 要如何重新打造邻里商家的吸引力？

面对疫情的一再冲击，应该怎么用创新的方式另找出路？

演讲嘉宾 Guest Speaker

Mr Bruce Zhang, CEO of Fruits Vending Pte LtdFruits Vending Pte Ltd, 总裁张鑫先生讲题：善用智能创新与数据分析i.jooz 成功开拓橙汁自动贩卖机市场 How i.jooz's strength in product innovation and data intelligence, put a fresh spin on vending machines

自动贩卖机被张鑫注入了创新元素成功的减少营运成本，其中的挑战在哪里？疫情的限制反而让张鑫加强研发出创新的产品, 听他分享他不断创新的旅程吧！

小组讨论会 Panel Discussion

1. 昇菘集团有限公司, 总裁林福星先生BBM

Mr Lim Hock Chee BBM, CEO of Sheng Siong Group Ltd

2. Fruits Vending Pte Ltd, 总裁张鑫先生

Mr Bruce Zhang, CEO of Fruits Vending Pte Ltd

3. 诗肯柚木, 总裁林洁敏女士

Ms Jamie Lim, CEO of Scanteak Singapore

主持人: 新加坡全国商联总会，会务顾问周沐丽女士Moderator: Ms Chew Mok Lee, Advisor of FMAS

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程序 PROGRAM

145PM-200PM

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200PM-210PM

新加坡全国商联总会会长杨向明先生 BBM致欢迎词 Welcome Address by Mr Yeo Hiang Meng BBM, President of FMAS

210PM-225PM

大会主宾致开幕词 Opening Address by Guest-Of-Honour

225PM-250PM

Heartland Innovation Challenge Awards Ceremony 邻里创新挑战计划颁奖礼

250PM-300PM

休息时间 Breaktime

300PM-330PM

主题演讲嘉宾 Keynote Speaker:林福星 BBM Lim Hock Chee

330PM-400PM

演讲嘉宾 Guest Speaker: 张鑫 Bruce Zhang

400PM-500PM

小组讨论会 Panel Discussion

林福星 BBM Lim Hock Chee•张鑫 Bruce Zhang•林洁敏 Jamie Lim•周沐丽 Chew Mok Lee