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Importance of Digital Marketing in Today’s Context

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Collision 8

High Street Centre #08-08, 1 North Bridge Road, 179094

Singapore, 179094

Singapore

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[This is a free session]

The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a range of labels and jargon created by both academics and professionals. Digital Marketing is the term most frequently used today, which forms one of the key drivers in today’s digital world.

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, search engines and individual websites.

Will you be missing any potential leads when your prospects want to reach out to you via these digital channels?

Understanding the tools and tactics of Digital Marketing can bring significant benefits to the company in acquiring prospects, leads, and increasing brand awareness to either targeted audiences or to the general public.

About the Speaker:

Terence Tan Choon Siong, Digital Marketing Consultant, AppxPRO

  • Experienced in traditional advertising channels using Yellow pages, flyers, newspaper and TV Ad.

  • Spearhead OCBC’s digital partnership with vendors on customer experience (CX).

  • Provide Digital Marketing services to clients from various industries including but not limited to Education Centre, Tailors, F&B, Corporate Games, Bridals, Property, Stationary, Manufacturing, Health, Beauty and Photography.

This session is jointly organised by Collision 8, BBX Singapore & AppxPRO.

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Date and Time

Location

Collision 8

High Street Centre #08-08, 1 North Bridge Road, 179094

Singapore, 179094

Singapore

View Map

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