TaFF Industry Roundtable

An open and interactive Q&A session with Benjamin Barker’s founder, Nelson Yap. Find out how to start and grow a local brand locally and the journey to expand overseas. Hear about the challenges of building a brand locally and how to navigate these challenges. If you always had questions regarding starting your brand, or bringing your brand to the next level, this is the perfect session for you.

Industry Roundtables are a series of dialogue forums that give TaFF members a chance to have their voices heard. Led by a member of the TaFF council and geared around a specific theme or focus, each session is part-learning, part-dialogue - giving members the space to impact the way in which the association determines its policies and shapes our industry.

About The Speaker

Nelson Yap is the founder and chief executive officer of the homegrown menswear brand, Benjamin Barker. Having started the business in 2009, Nelson Yap has been recognised as one of the pioneers for affordable men’s fashion in Singapore.Besides managing Benjamin Barker, he is also the managing director of The Assembly Ground, a café that accompanies The Assembly Store which he opened in 2014. In 2016, Nelson Yap represented the brand when Benjamin Barker won top honours at the Emerging Enterprise Awards.