Internationalisation Strategies for Business Growth

In today’s interconnected global economy, SME/s are seeking opportunities beyond their domestic markets. Internationalisation is a key strategy for achieving sustainable growth, acquiring new customers, and diversifying revenue streams. This workshop aims to equip attendees with the practical insights & IP considerations to navigate the complexities of international expansion successfully.

At this webinar, you will learn about:

• the importance of internationalisation in the context of business growth

• key considerations and challenges when entering foreign markets

• Knowledge of push n pull factors for internationalisation, Information on feasibility studies, data collection methods, cultural, infrastructure, financial, human capital, business operating model, and modes of entry for considerations before venturing into new markets

• Boosting international competitiveness with standards

• IP considerations required when expanding overseas