What Does Mount Skills provide me on the day of the course?

We provide Course Materials, Lunch, Beverages and Course Completion Certificate.

If I cancel my Enrollment, how can I claim my Refund?

You can request a refund by sending an email to eventbrite@mountskills.com and within 7-14 working days you get your money back.

How do I enroll in a course?

You can reach us at eventbrite@mountskills.com

Is the course available online or in-person?

We host the training through both the platform, Online and Classroom. The virtual training option can be chosen by busy professionals.

What is the duration of the course?

The duration of the training is 8 hours. The training will run from 9 AM to 5 PM.

Do you provide group discount?

Yes, we do provide great discount for the group registration. To enquire, reach us at eventbrite@mountskills.com.

Will I receive a certificate upon completion of the training?

Once you complete the training, you will receive a globally recognized Course Completion Certificate.

Can I switch my registration to different course if required?

Yes. You can switch your registration to a different course with a week prior notice.

Are your instructors are qualified and certified?

Our subject matter experts are from relevant industries and are certified.

How many credits will I be eligible for?

You will be credited with 8 PDUs on completion of this training.

Multiple dates

Internet Marketing Fundamentals 1 Day Training

By Mount Skills

Get ready to master the basics of online marketing in just one day at our Internet Marketing Fundamentals Workshop!

Location

For venue details reach us at eventbrite@mountskills.com

PH: +1 469 666 9332 Washington, DC 20036

Agenda

Module One: SWOT Analysis in Marketing

● Strength ● Weaknesses ● Opportunities ● Threats ● Case Study ● Module One: Review Questions

Module Two: Marketing Research

● Consume All Media ● Finding the Right Price ● Product Development and Improvement ● Identify Your Target Audience ● Case Study ● Module Two: Review Questions

Module Three: Real Time Marketing

● Dynamic Content ● Engagement Builds Followers ● Constant Readiness and Monitoring ● The Time the Place and the Media ● Case Study ● Module Three: Review Questions

Module Four: Brand Management

● Every Interaction Counts ● Consistent Through all Media ● Unique Qualities ● Needs to be Actively Managed ● Case Study ● Module Four: Review Questions

Module Five: Social media (I)

● You are Building a community ● A Personal Touch ● Brand Champions ● Make it Easy to Share ● Case Study ● Module Five: Review Questions

Module Six: SEO Basics

● Relevant and Original Content ● Keywords ● Value Proposition ● Linking ● Case Study ● Module Six: Review Questions

Module Seven: Social Media (II)

● Content is King ● Blog and Interact ● Webinars ● Constant Monitoring ● Case Study ● Module Seven: Review Questions

Module Eight: Website Characteristics

● SEO Optimization ● Landing Page ● Analytics ● Mobile and Tablet Friendly ● Case Study ● Module Eight: Review Questions

Module Nine: Capturing Leads

● Lead Management and Generation ● Give Something Away ● Quality vs. Quantity ● Capture Repeat Customers ● Case Study ● Module Nine: Review Questions

Module Ten: Campaign Characteristics

● Tailored for Your Audience ● Use Powerful Words ● The 4 W’s of a Campaign ● Monitor and Tweak ● Case Study ● Module Ten: Review Questions

Module Eleven: Wrapping Up

● Words from the Wise ● Review of Parking Lot ● Lessons Learned ● Completion of Action Plans and Evaluations

Good to know

Highlights

8 hours
In person

Refund Policy

Refunds up to 7 days before event

About this event

Business • Educators

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Course Overview:

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.

Target Audience:

Anybody who is interested in learning Internet Marketing Fundamentals Skills.

Learning Objectives:

After completing this course, Individuals will be able to demonstrate their understanding of:

SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)

eBook download and activation instructions

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Mount Skills

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