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Introduction to Observational Research

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Observational research allows the researcher to see what their subjects really do when confronted with various choices or situations.

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Observational research allows the researcher to see what their subjects really do when confronted with various choices or situations. As the name implies, is a way of collecting data through observing – either directly or indirectly – but either way, the researcher has an active involvement in the process. Observation data collection method is classified as a participatory study, as the researcher immerses themselves in the setting where the respondents are.

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