IP Series :Winning Deals and Attracting Investors: IP as a Negotiation Tool

SESSION DESCRIPTION

As competition intensifies across research, innovation, and commercialization landscapes, investors and partners are paying closer attention to how intellectual property (IP) is managed and valued. For researchers, university spin-offs, and SMEs, IP is no longer just a legal safeguard—it has become a strategic tool that can shape the outcome of negotiations, attract funding, and unlock commercial opportunities. A clear and well-documented IP portfolio not only enhances credibility but also plays a critical role during due diligence, licensing, and partnership discussions. In an environment where innovation is currency, positioning your IP effectively is essential for standing out and moving forward with confidence.

Join us for this practical and insightful session as we explore how IP can be used as a powerful negotiation tool in securing investment and business deals. Learn from real-life examples of startups that have successfully leveraged their IP to build investor confidence and gain leverage in deal-making scenarios. Participants will gain access to practical templates, valuation frameworks, and proven strategies that can be directly applied in fundraising, licensing, and partnership discussions. Whether you're preparing for your next investor meeting or seeking to strengthen your commercialization efforts, this session will provide you with valuable tools to turn your IP into a winning asset.

This webinar is part of a larger support pathway designed to accelerate your innovation journey. What you learn here will serve as a foundation for deeper exploration in upcoming workshops and bootcamps—guiding you from idea to impact, and ultimately, to market success in 2025.

KEY TAKEAWAYS

• Explore how a well-documented and strategically valued IP portfolio can strengthen the negotiation and fundraising position of researchers, university spin-offs, and SMEs—providing a competitive edge in investor discussions and commercial partnerships.
• Discover practical case studies and proven tools that show how startups and early-stage innovators have used IP valuation to boost investor confidence, support due diligence, and unlock opportunities in licensing and collaboration. Participants will gain access to ready-to-use frameworks and templates for real-world application.

COURSE BREAKDOWN

• 75 minutes presentation
• 15 minutes Q&A

WHY JOIN US?

“Very helpful and informative. Innovative platform. I learned many things that I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools & resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

SPEAKER

Ms. Christine Ng

IP Valuation Director, Adastra

Ms. Christine’s educational background is on Economics and Management, since 2003, she has been involved in the area of Intellectual Property management and strategy, including technology landscaping, assessment and valuation, assisting clients in matters related to strategic and transactional aspects of IP assets.

She is a member of the Technology Expert Committee with the Asian International Arbitration Centre (AIAC). In addition, she is currently serving a fourth term as the Secretary General of the Business Valuers Association of Malaysia (BVAM) and is a certified valuation analyst with specialisation in Intellectual Property Assets as well as a certified trainer by HRDCorp. She has been acknowledged and recognised as one of the global leading IP Strategists (for Valuation) in IAM’s 2023 edition of Strategy 300, which lists the Top 300 IP practitioners worldwide for their work in various strategic IP matters.

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