Keeping up with changing customer behaviour

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Learn how to adapt to changing customer behaviour fuelled by rapid digitalisation and a post-pandemic world.

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How customers interact with businesses have shifted dramatically in the past year.

While changing customer behaviour is expected because of digitalisation, the pandemic has not only speeded up the shift to digital, but highlighted the drastic shifts in behaviour of different types of customers.

Let's talk about how your company can adapt to this change.

Specifically, we will talk about:

  • Significant trends and changes in customer behaviour you should keep an eye on
  • Importance of being able to predict these shifts and planning your next move
  • Best practices you have been employing to ensure you are able to adapt to changes
  • Tools you can use to make sure you're a step ahead


Kan Kunimura. Director of Startups APAC

Kan leads the startup initiatives across APAC at Zendesk. Prior to joining Zendesk, he held a mix of IT helpdesk, sales and public relations roles in both small and global enterprises.

Siddhant Raizada. Head Marketing Global at Kristal AI

Siddhant is the Global Head of Marketing at KristalAI. He has experience of over 17 years in MNCs & startups in US & India. He is a B. Tech from IIT Delhi and MBA-MS Finance from Temple University, Philadelphia.

Brett Doyle. Founder and CEO of Mosaic Solutions

Brett is an experienced executive with a demonstrated track record in the technology and F&B/retail industries. He is the Founder + CEO of Mosaic Solutions, a leading provider of profit optimisation solutions in the F&B and retail sectors across SEA.

Moderated by:

Christopher Star, Chief Marketing Officer, Catalyst Case

Christopher Star is an experienced, hands-on strategist with proven track record in regional digital marketing for over a dozen tech startups across Southeast Asia. He helps startups launch, acquire new users and expand in new markets. Follow him on social media: @chrstphrstr

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Organizer e27

Organizer of Keeping up with changing customer behaviour

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