{ KYC = JTBD + CJM }

Darwin Sy Antipolo (Director/ Principal Consultant)      Company: www.pxdlabs.comDarwin is a designpreneur with almost two decades of experience in corporate technology and digital marketing before establishing pxd labs, a business strategy and design agency.He applies a distinct transdisciplinary approach involving service innovation design, serious play, visual thinking, and corporate foresight domains to help individuals, teams, and businesses thrive in uncertain times.Darwin is a certified facilitator of the LEGO® SERIOUS PLAY® method, a player/host at #play14.org, an active member of the Association of Professional Futurist (APF) and an UXD mentor.

Darwin Sy Antipolo

Use this equation to Know Your Customers (KYC) better!  job-to-be-done (JTBD) + customer journey mapping (CJM)

In our current reality of WFH, how do you/we plan our efforts on &quot;knowing our customers&quot;?Businesses and teams that continue to operate under current circumstances and beyond will still deal with the forever changing complexity that is the Customer. In our Service Innovation Design Training Programme, customer journey mapping (CJM) and job-to-be-done (JTBD) work in tandem to rally the point of knowing who our customer (KYC) is.CJM visually maps out the steps our customers go through in achieving their personal goals, needs or wants. But JTBD must precede this to appreciate our customer&#x27;s wants &amp; needs. You will be able to see areas of opportunities to address or even points of delight that you need to sustain during this step. We also need to map out activities like shadowing, interviewing, and observing to form our initial understanding of our customers.In this 60-minute primer workshop, you will go through a facilitated learning experience, packed with real-life gameplays used by teams and applied in a real-life organisational setting. We will be using an interactive online board called MIRO *. We can’t promise that you won’t have too much fun whilst learning, seriously!======================PLEASE Note: (a) *You will be given a pre-session assignment to play around with MIRO via email. (b) You will receive a copy of template(s) we will use via email after the event. (c) This is a shortened session to give you a flavour of this important step during any of our Service Innovation Design Training workshops. Due to time constraints, we will not be able to try out all of the tools/ techniques. But, you will gain the basic know-how.

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{ KYC = JTBD + CJM }

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{ KYC = JTBD + CJM }

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