Launch Your Startup Using Design Thinking

Join us on 24 August 2022, between 2PM - 5PM, to learn about Design Thinking and how to apply it to your business. Design Thinking is a systematic process of thinking which empowers even the most traditional thinkers to develop new, innovative solutions to solve the problem at hand. Design thinking is human-centred creativity with purpose, where the problem-solvers dive into the core of the problem, and solve it with the user/customer in mind.

Objective

• Introduce yourself to a new approach, design thinking, that enhances innovation activities in terms of market impact, value creation, and speed through a systematic process of thinking utilizing user centric approach.
• Expand your thoughts about design and innovation beyond the design and development of new products to other fundamental sources of value creation by diving into the core of the problem.
• Strengthen your collaborative capabilities to identify customer needs, create sound concept hypotheses, collect appropriate data, and develop a prototype that allows for meaningful feedback in a real-world environment.
• Learn to translate broadly defined opportunities into actionable innovation possibilities and recommendations for client organizations.

This session is a joint event by FWD Startup Studio and 1337 Ventures to both introduce participants to FWD Startup Studio and the Design Thinking Methodology. Through this short webinar, participants will be able to learn how they can leverage off Design Thinking and apply for FWD Startup Studio’s programmes to kickstart their journey of launching a Fintech startup in Malaysia. Interested to learn more? Join us on the 23rd of March!

About FWD Group

Established in Asia in 2013 with a trailblazer mentality, FWD is the primary insurance business of investment group, Pacific Century Group.

FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across a number of its markets.

FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information please visit www.fwd.com

About 1337 Ventures

Established in 2012, 1337 Ventures is Malaysia’s first accelerator programme. Pioneering the Design Thinking Methodology and Design Sprints in Malaysia, 1337 Ventures has utilised its learning to accelerate over 700 startups from 6 different countries. 1337 Ventures has launched accelerators for MNCs and GLCs such as Bank Negara Malaysia, Khazanah Nasional, Telekom, Digi, MDEC, CIMB and Maybank, to name a few.

Most recently, 1337 Ventures is proud to be one of the three new recipients of the Equity Crowdfunding license from the Securities Commission.