Artificial Intelligence (AI) is here. Growing from its initial hype, AI today is changing the way business is done. Organizations are investing heavily in AI Capabilities and related research. Start-ups are again redefining and disrupting industries. At the centre of all AI is the customer relationship focus. Engaging with Customers in highly personalized ways has always been the holy grail. AI can be a terrific ally for you in realizing this dream.

We will look at topics building towards this realization.

Current State of AI
Applications of AI
Case Studies
Technology
Getting started without worrying about the Tech

Why You Should Attend This Course:

During this 1-day course, we will move beyond the AI noise and take a deeper look at how AI is impacting businesses & careers. You will learn about the benefits of implementing AI in your organization while setting a sharp focus on metrics that matter – Revenue and Profit.

We will look at how AI can help build Relevance at Scale while helping Communicate 1 to 1 with Prospects & Customers. AI today can help unearth trends from enormous Data sets leading to new insights which in turn enable New Product Definition and Development benefiting your business.

You will learn how to gain more time & freedom by using AI for boring, repetitive tasks allowing you to focus on Creative tasks which improve ROI. You will be exposed to Next-Level thinking in engaging customers.

Learning Outcomes:

Grasp the AI basics
Define areas to implement AI along with the benefits
Get Prepared for the oncoming AI wave impacting your career & business
Gain the confidence to articulate AI & related topics
Become Proactive in selecting & working on AI platforms

Course Outline:

Current State of AI

An introduction to Artificial Intelligence & its impact
Basic AI terms – Machine Learning, NLG
Glimpse of the AI landscape

Applications of AI

Chatbots Powered by AI
Content Generation at Scale
Search
Voice

Case Studies

Conversational Commerce
Leaders

Technology

Platforms
Players

Getting started without worrying about the Tech

Start Small, Fail Fast, Learn Rapidly
What to Study

Who Will Benefit?

Executives,CMOs, Marketers, PR & Communications professionals, Managers, Business owners who are serious about understanding AI & its benefits. If you are looking to learn without the hype or are investing in AI programs or would like to be aware of what’s on the AI horizon this course is for you.

Learn the basics of Artificial Intelligence