[Level Up: Business Excellence Series] - Crisis Management for SMEs

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Session Overview:

This workshop allows participants to be acquainted with the knowledge in handling communication in a crisis. Participants will learn how to analyse and plan in the 3 main phases of a crisis: before, during and after. The workshop also prepares participants to handle media interview associated with a crisis, and also prepares them to craft and deliver key messages confidently.

The main outline of the workshop includes the following:

  • Understand potential areas of crisis in your organization

  • Understand the stakeholders involved

  • Case studies of how communication has gone bad

  • Understand the need of planning before crisis hits

  • Introduction to Crisis Communication Kit

  • Understand what needs to be done before, during and after a crisis

Why attend this Course:

This workshop is designed to help company directors understand what effective crisis communication is. This workshop provides practical tips on how to establish and enhance an organisation’s responsiveness to the public and the media.

Directors who might be appointed as spokespersons of their organization will learn how to establish and maintain effective public and media relations.

Organization management will gain a better understanding of PR tools such as press releases, media announcements, press kits and press conferences during crisis situations, and also the different channels that information may be disseminated.

Speaker Profile:

El Lee is the Director of RHT Communications and Investor Relations. He provides strategic counsel to clients on public relations, investor relations, market capitalisation management, corporate positioning and branding. He helps clients to raise their corporate profile through effective communication campaigns and to develop, implement and manage their investor relations roadmaps. He also assists clients to manage their issues and crisis management, and prepare crisis communication plans to protect their reputation.

El has more than 15 years’ experience in business and management consulting. He has provided strategic advice to many organisations in the fields of corporate communication, public relations, investor relations, branding and marketing communication. He has held senior appointments in various business functions including public relations, investor relations, branding, marketing and advertising.

Bonus Session: Business Continuity & Contingency Planning for SMEs by Nadhirah Nor Azhar, Business Advisor of SME Centre @SMCCI

Every organization needs a business continuity plan to protect its critical operations, resources and services in the event of unexpected disasters or disruptions. During such events, everyone in the organization relies on the business continuity plan to ensure continuity of business and to bring the situation back to normal conditions. It is critically essential to know the importance of having a plan that is reliable, comprehensive, and effective for any business disruption scenario.

Key takeaways:

  • Importance of having a Business Continuity Plan

  • Understand the Business Continuity Framework – Roles & Action Plans

  • Organisation’s resilience & readiness - Having coverage & financing option(s)

  • Business Recovery Planning

For more information, contact Iylia at 6293 3822 or email

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