Lunch & Learn: Who Needs Marketing Anyway?

Who Needs Marketing Anyway?

That’s like asking whether a golfer needs a caddy or, if you prefer your sports a little faster, whether a rally driver needs a co-pilot.

A good marketer defines your audience, names your product, develops effective messaging to stand out from the competition and evangelizes your differentiated service to customers and influencers. Oh yeah, and creates demand to drive growth.

Like a caddy, they can read the greens, select the club, guide the direction of play; like a rally co-pilot they can operate at speed, adapt to a changing terrain and stay one step ahead of the twists and turns ahead. They provide a vital link between engineering and sales and they help define the mission of a startup.

When should founders hire their first marketer? When should you hire a CMO? What can marketing do to help you grow from startup to scale up?

Join HaTCH and JustCo on Thursday 28th March at 7 straits view marina one east tower #05-01.

Pizza, beer and honest debate served.