Lunchtime Talk: Best-in-Class Advertising For Our Mobile Age

Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.

Mobile advertising’s meteoric rise is set to continue, with global spend estimated to grow by 32% in 2017. But not all mobile campaigns are created equal - the good ones drive high recall and purchase intent while the bad ones don’t make a dent.

Unfortunately, 55% of what advertisers spend on mobile today goes to waste on ineffective ads. That’s good (and scary) to know, but what's most useful is knowing how to avoid that 55% before you spend it. Learn what makes a good mobile ad and what it can do for your brand, and make the best of your ad spend with all the right fixes.

The session will cover these key areas:

• The current state of mobile advertising
• What happens when advertisers get mobile ads right
• How to create mobile ads that really resonate with consumers

Agenda

1200 – 1205: Introduction
1205 – 1230: Lunch & learn
1230 – 1245: Q&A

Meet LEVEL3 member, Wen Vo of Celtra.

Celtra provides the most advanced and complete SaaS platform for creative production, management, distribution and optimization of display, video and native ads.