Lunchtime Talk: Consumer Advocacy in the Modern World

Join us at our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights and approaches. Bring your own lunch and learn with us and be inspired by our resident innovators.

In today's day and age, it has become a fundamental truth that people are no longer consuming the media: They ARE the media. As a result, it has become harder than ever for a brand to cut through the noise and to reach consumers with their message. Even the most pragmatic and influential brands have begun to re-invent their marketing, activating consumers as powerful, trusted and authentic storytellers to tell the brand's story instead.

This is where TaskSpotting steps in: The consumer advocacy platform helps everyday brands mobilise the average consumer, enabling them to produce and share user-generated content that not only captures brand moments, but extend their influence to other consumers around the world. Though this peer-to-peer activation, consumers double-up as both the media channel as well as the creative, with brands turning them from passive targets to active participants in the brand story.

The session will cover these key areas:

• Why does consumer content matter?

• How do you turn consumers into brand advocates?

• Understanding people as the new media channel and the creatives

Agenda

1200 – 1205: Introduction
1205 – 1230: Lunch & learn
1230 – 1245: Q&A

Meet Arto Valio of TaskSpotting:

Arto is the APAC Managing Director of TaskSpotting, a consumer influencer platform that makes it easy for brands to collaborate with everyday consumers and activate their influence through brand content that they create and share.

Prior to joining TaskSpotting earlier this year, he was the Vice President of the Intellectual Property & Science business of Thomson Reuters in Asia Pacific.

TaskSpotting is a consumer influencer platform that makes it easy for brands to collaborate with everyday consumers, and activate their influence through brand content that they create and share.