Lunchtime Talk: Artificial Intelligence in Solving Marketing Challenges
Date and time
Location
LEVEL3 Foundry Room
Mapletree Business City, 20 Pasir Panjang Road (East Wing), #03-22/24 117439 SingaporeDescription
Join us for our Lunchtime Talk series that brings together the LEVEL3 and Unilever community to hear innovative startups share their ideas, insights, and approaches. Lunch and learn with us and be inspired by our resident innovators!
Marketers have reached a point where their ability to capture data has exceeded their ability to take data-driven action. Artificial Intelligence (AI) solves this issue elegantly, enabling marketers to unify multiple data sources, surface insights that can boost campaign efficiency dramatically, and help marketers better understand and target consumers in their context.
When we are trying to profile consumers we often have the answers to WHO and WHAT. The challenge is to answer WHY, by analysing the consumers’ mindsets. This mindset dimension is achieved by adding psychological and anthropological variables to deep learning models.
Another important aspect for marketers, is using social media conversations for their analysis, to obtain the real sense and content of the discussions. The correct understanding can boost campaign efficiency dramatically.
Join us as The Data Strategy share how they combine AI, Big Data and Neuroscience to help marketers solve marketing challenges, and reinvent their marketing strategy.
The session will cover these key areas:
- Understanding AI and The Future of Marketing
- Learn how to use Big Data and Neuroscience for strategic consumer engagement
- Successful case studies
Agenda
12.00pm Introduction
12.15pm Lunch & Learn
12.45pm Q&A
1.00pm End
About the speaker:
Wojciech Krystyanczuk - Co-founder and Partner, The Data Strategy
About the company:
The Data Strategy specializes in the application of Artificial Intelligence and Big Data technology on large unstructured data. They produce precise conclusions and actionable insights that are essential for every business.
This is achieved by analyzing internal, social media and open source data concerning consumers, products, and services. They help business houses to develop an overall marketing strategy and build tools over and above their solutions for campaign monitoring, insights gathering and marketing automation.